The Adventures of (a Real Life) Brand Czar: 12 Personal-Size Marketing Lessons for Global-Size Results

by Steven L Savino

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The crafting of winning brand strategies is the cornerstone to any marketer's professional success and personal growth. This book is all about critical success factors that showcase the key lessons learned and tools of the trade from years of experience in battling the highly competitive marketing wars on both a global and local market front. Introduced are marketing rules...more

Paperback, 120 pages

Published March 6th 2008 by iUniverse

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title link	preview: The Adventures of (a Real Life) Brand Czar: 12 Personal-Size Marketing Lessons for Global-Size Results
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