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Essential Marketing Skills
by Peter Rix
This 'new' text takes the practical approach to introductory marke- ting. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Special Price $37.00 (Textbook Promo) valid until 31/05/05.
Paperback, 246 pages
Published September 1st 2002 by McGraw-Hill Europe
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