Goodreads helps you keep track of books you want to read.
Start by marking “Essential Marketing Skills” as Want to Read:
Essential Marketing Skills
by Peter Rix
This 'new' text takes the practical approach to introductory marke- ting. Essential Marketing Skills covers internet marketing, global issues, ethical challenges and marketing in a small business from an Australian perspective. Special Price $37.00 (Textbook Promo) valid until 31/05/05.
Paperback, 246 pages
Published September 30th 2002 by McGraw-Hill Europe
To see what your friends thought of this book, please sign up.