Obliquity: Why Our Goals Are Best Achieved Indirectly
Enlarge cover
Rate this book
Clear rating

Obliquity: Why Our Goals Are Best Achieved Indirectly

3.53 of 5 stars 3.53  ·  rating details  ·  287 ratings  ·  39 reviews
Shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and, why the happiest people are not necessarily those who focus on happiness.
Hardcover, 210 pages
Published May 1st 2010 by Profile Books(GB)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30 of 644)
filter  |  sort: default (?)  |  rating details
Ian Paganus
The Allure of the Oblique

I bought and read this book because of one word, which happened to be its title.

I was fascinated by the word “obliquity”. I wasn’t familiar with it. I didn’t even know whether it was a neologism created by the author, John Kay, a Professor of Economics and regular columnist for the Financial Times.

As it turns out, the word has been around since the fifteenth century. Naturally, it derives from the word “oblique", which means "slanting, sidelong, indirect".

As a noun, it...more
Good quick read about how the path to achievement is often obtained by "muddling through" with uncertain destinations as opposed to detailed planning, sterile objectives, and over-analysis. Some excellent perspectives, and well worth reading.

On the downside, the book comes across as almost anti-objective decision making. I don't think this was Kay's intent, but I hoped the book would at some point go further in highlighting the value of using objective decision frameworks - even in instances whe...more
Recommended. However, like many business and conceptually-driven academic books, the provocative concepts in the book make enduring the repetition and lack of stark definition worthwhile.

I am annoyed at the publisher and whatever writer from the Financial Times placed and wrote, respectively, the quote saying Kay was an excellent writer on the book's front cover. Unfortunately, Kay is not a great writer, as he failed to solve the problem of having an absorbing book spring out of concept that ar...more
Per spiegare il pensiero obliquo l'autore ricorre spesso a confronti con lo sport:

Ed Smith, giocatore di cricket e scrittore, esprime questo concetto molto bene: "Non dico che lo sviluppo personale sia più importante della vittoria; al contrario, dico che godere del viaggio alla scoperta di sé, rimuovendo parte della pressione e delle angosce associate alla vittoria a tutti i costi, aiuta a vincere più spesso".

Bob Rotella autore di 'Golf is not a Game of Perfect' spiega che si può riuscire a f...more
Mara Shaw
Remember the Smurfs? How half the words in their conversations were replaced with the word "smurf" or "smurfy"? John Kay has done something similar with "obliquity" and "oblique". Decisions that are made iteratively, with trial and error, employing emotion or intuition, or from going for greatness and reaping a side benefit of profits -- these are all oblique according to Kay. Quickly in the book, I was frustrated with the repetition, much as the Smurfs made me cringe.

Chapters 1 - 4 and "Conclus...more
If you are looking for the short version, another Brit gave us the same message: No, you can't always get what you want
But if you try sometime, you just might find
You get what you need

For the most part, obliquity seems to be pursuing goals that come from the heart rather than the pursuit of fame or fortune.

The book's set up: if you follow obliquity, it will get you the true measure of success. So as long as you are doing it for the right reasons, you will get wealthy, which was really the goal...more
Well I read this book in more or less one sitting today. Couldn't put it down. I guess it has profoundly shaken some of my ideas about how to make good decisions, and I will have to weave it into my conflict work.It is a well written and persuasively argued case for going about achieving things indirectly, in an exploratory, provisional way. And this is necessary in business, in our own personal lives, in our attempts to become happy. Life is way too complex for our goals to be always clearly st...more
The book discusses on why an indirect/muddling through (or just oblique) way is better than a direct approach. For example, why paradoxically, the happiest people in the world arent pursuing happiness per se nor are the richest people on the world maximizing wealth per se...that happiness and wealth are often a by product of our passion/energy.

the book also advocates an present adaptive approach to achieving goals vs long term plan. I agree with this thinking. another thinking is to break down...more
I read this book in Dutch (for Managementboek.nl). I rated it as "okay" because the message is interesting, as are the examples but I didn't see the practicality of it. Even the chapter "Obliquity in practice" gave more arguments and not the "how to apply this" that I hoped for. Kay argues that often goals for success, happiness aren't reached directly but indirectly. People or companies that aim at being successful, often aren't so successful. I found the concept of Franklin's Gambit interestin...more
The Joy of Booking
Just the kind of “stuff I’ve always known without being put into words” kind of book I like! Quick: which band do you think has a chance at making it big? The band that has real passion for what they do and whose focus is on making music, or the band that has determined what a #1-selling band looks like, sounds like, and acts like and has strategically implemented all of those elements in order to get rich? If you guessed the first one, you already get the premise of Obliquity.

Our society is ful...more

I found some western philosophers like this book’s author might have reached the concept of “Wu Wei (non-doing)”, which is the basis of Taoism, in oblique ways. The author argues we cannot pursue elusive and sublime goals, such as running a good company, winning a war, directly. There are many reasons: we cannot fully understand and get enough information to make a perfect decision even with hindsight; environment and situation take turns and twists constantly; we cannot enforce our will unilate...more
This is a non-fiction book that discusses how the straightforward approach is not always the best one. When it comes to our goals, approaches to happiness, decision-making processes, etc. the oblique approach is often better. In the book John Kay explains this theory and gives a myriad of examples (several from his professional field: economics). One example in the book is mountain climbing. Climbing a mountain is a dangerous, grueling experience that is extremely difficult, yet mountain climber...more
This was a short and interesting read; its premise is that the world and systems are complex therefore taking a direct approach to decision making may not be as effective as an 'oblique' or indirect manner which adjusts for circumstances and environment. Practical examples are provided where corporations, nations, individuals have failed by taking a direct approach through oversimplifying their aims (maximise shareholder value over building good businesses; redesigning cities without recognising...more
After reading Nate Silver's "The Signal and the Noise" and Daniel Kahneman's "Thinking Fast and Thinking Slow," John Kay's "Obliquity" is a requisite counterbalance.

I did not give more stars because I set the standard extremely high for Mr. Kay. His articles in the Financial Times are almost always path breaking. I try never to miss one of his articles as I invariably learn something entirely new; he jars me away from long-held assumptions and prompts me to question basic beliefs about the role...more
D.m. Smith
I used to read a lot of John Kay, including his commentary, which I usually found refreshing. In this book, I don't think he makes his case. And it's an odd case to make from one who has written so extensively on strategy as the hard nuts-and-bolts work of making and executing feasible plans.
Wendy Yu
Charles Darwin attempted to follow Franklin’s rule when he set out the pros and cons of marriage in two opposing columns. A wife would provide “children, companionship, the charms of music and female chit chat.” But Darwin also noted the disadvantages: the prospect of “being forced to visit relatives, and to bend in every trifle”, the “loss of freedom to go where one liked”. Both men understood perfectly well that moral algebra is not how people really make decisions. Below his assessment Darwin...more
Richard Newton
I enjoyed this book, but it is a bit of a one trick wonder and it could probably have been much shorter. Having said that it would not be a book then but just an essay - but it could have been a 5 star essay. I found the main ideas, that goals are best achieved indirectly, to be interesting - and some of the examples are almost persuasive. But I can equally come up with many examples of people who have relentlessly and directly pursued their goals and achieved them quickly. However, that is not...more
Jonno Cohen
I enjoyed this book. Kay's style is engaging and simple enough not to require too much concentration. He draws on the same set of examples throughout the book, which does get a little tiresome, and the big idea is simple enough that maybe the book could have been a little shorter. But it's an important big idea, and one that's applicable to many different spheres of life and work.

For a decent synopsis of the book, by the author himself, check out the talk he gave at the RSA last year. There's an...more
Jun 06, 2011 Laura rated it 3 of 5 stars  ·  review of another edition
Recommends it for: people who enjoy discussing logic
This was an interesting read, but less earth shattering than the blurb led me to expect. At one point the author himself comments that "everyone else knows that our approach to problem solving is more oblique." If you are a game theorist or economist who believes everyone makes rational choices, this may be the book that changes your mind. If you're part of the "everyone else" you'll find some philosophical/psychological backup for ideas you know to be true ("The more we practice the better our...more
Interesting. But could have been much better
Disappointing prose and a lack of the in-depth analysis I expected from this former Said Business School Director, but that said, the content and hypothesis are interesting and merit further attention. I'd certainly read more on the subject, so it serves as a fine introduction to the concept.

They may be trying to jump on the Gladwell bandwagon of bite-size research based non-fiction, but Obliquity underlines some of the genres major shortcomings in doing so.

Fabulous? No. A conversation starter?...more
Jill Edmondson
This was kind of interesting, albeit out of my usual reading realm. I agree with the thesis, but question some of the examples Kay uses to illustrate his point.
Michael Vagnetti
This book was grown from an article in the Financial Times. Although it includes examples from the arts, its main source material are business cases that show indirect methods of problem solving. It's like something of an alternate universe, and, to my taste, thrillingly human. Going across the grain like this must drive most "serious" people crazy - yet if you know how to describe it, it can be utterly convincing.
I really liked this unconventional look at economics and decision making. The book is dense with information and comment on the world in which we operate. It is quite philosophical and so I feel like I may need to read it again in order to fully grasp some of the concepts put forward by John Kay. Not everyone who reads this book is likely to take the same message away.
Steve Bradshaw
Good long form essay on how attacking goals directly doesn't always yield the best results
saher sidhom
Absolutely brilliant. Blows out of the water all those mechanical and industrial processes of decision making regularly taught at business schools and prefabricated at boardrooms instead of recognizing that mechanistic pre-fab decision process go against the bubbling soup of everyday market conditions.
Boone Bradley
Not particularly well written, but full of nice thoughts and anecdotes. However, like most business essays-turned-books, once you catch the drift or realize you already utilize the author's idea in your own thinking, the book becomes a tad repetitive with little left to spur you on.
Dzung Vuong
This book tells you Why the indirect approach is often better than direct approach but it misses an important point - the How.
Iain Hamill
Interesting read, Kay is strongest in the first few chapters and then when comparing the relationship between Franklin's Rule and Franklin's Gambit. I personally disagree with his conclusions on evolutionary decision making but that's a separate issue.
I was reading a British forensics book but it wasn't that interesting. During lunch, I saw Obliquity and got it. Started in the middle and it has interesting facts. Hedgehogs and foxes, for example.
« previous 1 3 4 5 6 7 8 9 21 22 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind
  • Adapt: Why Success Always Starts with Failure
  • Being the Boss: The 3 Imperatives for Becoming a Great Leader
  • The Grammar Of Fantasy: An Introduction To The Art Of Inventing Stories
  • Expert Political Judgment: How Good Is It? How Can We Know?
  • Microstyle: The Art of Writing Little
  • The Flight of Icarus
  • Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
  • Multipliers: How the Best Leaders Make Everyone Smarter
  • Bursts: The Hidden Pattern Behind Everything We Do
  • Economyths: Ten Ways Economics Gets It Wrong
  • Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)
  • The Penguin and the Leviathan: How Cooperation Triumphs over Self-Interest
  • Wrong: Why Experts Keep Failing Us and How to Know When Not to Trust Them
  • Why Most Things Fail: Evolution, Extinction and Economics
  • Rapt: Attention and the Focused Life
  • Advanced Web Metrics with Google Analytics
  • The Introverted Leader: Building on Your Quiet Strength
I was born in Edinburgh, Scotland in 1948, and completed my schooling and undergraduate education in that city: I am fortunate to have lived most of my life in beautiful places. I went to the University of Edinburgh to study mathematics. But, after taking a subsidiary course in economics, I decided that I wanted to be an economist. The notion that one might understand society better through the ap...more
More about John Kay...
The Truth About Markets: Why Some Nations are Rich But Most Remain Poor Long and the Short of It: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry Culture and Prosperity: The Truth About Markets - Why Some Nations Are Rich but Most Remain Poor Everlasting Light Bulbs Hare and the Tortoise: An Informal Guide to Business Strategy

Share This Book