30th out of 53 books — 34 voters
The Writer's Guide to Corporate Communications
by Mary Moreno (Goodreads Author)
This reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clien...more
Paperback, 192 pages
Published July 1st 1997 by Allworth Press
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I am a writer, musician, composer and singer. For years I supported myself as a "writer for hire," creating TV commercials, advertising jingles, corporate speeches, training videos, etc., by day, and performing with my band, "Bloody Mary," at night. My first published book, The Writer's Guide to Corporate Communications, is the culmination of decades of experience in using the skills of storytelli...moreMore about Mary Moreno...
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“This book is written for the professional writer who is making a living, but just barely. It is also for the aspiring writer who is looking for a niche. And for all the writers-in-between who would like to get paid well for writing. Entering the world of corporate communications is not selling out - it is an opportunity to sharpen your skills, practice your craft, and pay the rent, all at the same time!”More quotes…