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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

4.06  ·  Rating Details  ·  254 Ratings  ·  11 Reviews
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
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The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on pr
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Hardcover, Fifth Edition, 334 pages
Published April 18th 2016 by Prentice Hall (first published October 1st 1986)
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Emrullah Koyunlu
Jul 10, 2016 Emrullah Koyunlu rated it it was amazing  ·  review of another edition
Shelves: business
It is a book I would recommend to any person that has any effects on the pricing decision of the company, from finance to procurement, top management and junior MT's alike.
First of all, it's modular approach is easy to understand. It starts from a value and strategy perspective, giving a high level grounding before moving to steps such as importance of pricing policies, in what conditions financial analysis works or doesn't work, how the cost structure effects the whole system.
Definitely a goo
...more
Nivas
Feb 17, 2010 Nivas rated it really liked it  ·  review of another edition
Pricing textbook
Craig
Mar 18, 2013 Craig rated it liked it
Shelves: business
Ugh, this book was a struggle to get through. One of my pet peeves is when a book refers to content in future chapters, and this book does that in abundance. It probably could have been 50pages shorter if not for all the references to forthcoming topics! The authors put out some good information, and if the reader is careful, he or she can glean the necessities of what is being said. However, there are so many subtle disclaimers that the authors hardly ever seem to take a solid stance on anythin ...more
Leonardo Alfonseca
Jul 10, 2014 Leonardo Alfonseca rated it really liked it  ·  review of another edition
Recommends it for: Yes
It was easy to read and to the point. The only problem that I had was that some of the concepts were a little difficult to apply to small business. Overall a solid book on pricing.
Jared
Apr 02, 2008 Jared rated it really liked it  ·  review of another edition
[This is my what I do for a living] OK, it's only of interest to marketing geeks, but it's a bible for good pricing. The fourth edition eliminates some errors (and co-authors who no longer work with the author) that troubled the third edition.
Julian Haigh
Incredibly long-winded, but covers the full gambit. I hated it personally, but it was a necessary book for indepth consideration of pricing strategy.
Carole Martell
Nov 05, 2015 Carole Martell rated it it was amazing
A must read for anyone that works with pricing as any level of manager will be left with new theories to apply.
Lori Grant
A must-read book on licensing and pricing for the knowledge worker, manager, executive, or entrepreneur.
Lindsey Smith
Mar 01, 2013 Lindsey Smith rated it it was amazing  ·  review of another edition
Simply the best business book that I have ever read.
Bagehi
Dec 14, 2008 Bagehi rated it really liked it  ·  review of another edition
Easier said than done. Good ideas anyway.
XO
Jul 07, 2016 XO rated it liked it  ·  review of another edition
Money, money, so disgusting
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