false http://photo.goodreads.com/books/1178336895m/786560.jpg 786560 9 <B>An engaging explanation of the science behind Malcolm Gladwell's bestselling <I>Blink</I></B> <BR><BR> Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller <I>Blink</I>. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes&#151;processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis&#151;they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make&#151;how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question&#151;Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function. <BR><BR> In the tradition of <I>Blink</I> and <I>Freakonomics, Gut Feelings</I> is an exploration of the myriad influences and factors (nature <I>and</I> nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples. 2162535 28 6 2007 Gut Feelings: The Intelligence of the Unconscious total:155|5:16|4:60|3:56|2:21|1:2| 155 532 393 44 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 2 false Wed Aug 01 00:00:00 -0700 2007 Mon Jul 30 08:42:10 -0700 2007 Sun Aug 19 20:39:17 -0700 2007 Blink," I thought that it might be inaccessible and filled with jargon. Instead, I found that Gigerenzer directs his entertaining and controversial book to the average reader.

His scientific study of in...more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 3 1 false Sun Jan 18 08:22:38 -0800 2009 Sun Jan 18 08:23:17 -0800 2009 more...]]> 2983598 0143113763 9780143113768 7 2 3.43 http://www.goodreads.com/book/show/2983598.Gut_Feelings_The_Intelligence_of_the_Unconscious 5 0 false Tue Aug 25 00:00:00 -0700 2009 Tue Aug 25 01:09:52 -0700 2009 Tue Aug 25 01:10:03 -0700 2009
According to Freud and other intellectuals and philosophers, intuition is unsound and has no merit. Freud warns not to put any value on gut feelings. Instead, people should trust logic and reasoning. German psycholo...more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Wed Feb 18 00:00:00 -0800 2009 Mon Feb 09 09:55:36 -0800 2009 Sat Mar 07 13:23:32 -0800 2009 more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 5 0 false Tue Jan 01 00:00:00 -0800 2008 Fri Jan 23 06:47:51 -0800 2009 Fri Jan 23 06:51:58 -0800 2009 more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 3 0 false Wed Aug 15 00:00:00 -0700 2007 Sat May 24 16:20:34 -0700 2008 Sat May 24 16:21:21 -0700 2008 Gut Feelings: The Intelligence of the Unconscious you kind of have to stop making sense (to borrow from the Talking Heads) or at least let go of the idea that everything has to make sense. It is a very interesting book, and if you just let yourself go with...more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Sat Nov 15 00:00:00 -0800 2008 Mon Oct 13 05:18:33 -0700 2008 Sat Nov 15 03:16:11 -0800 2008
I especially like the way Gige...more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Fri Dec 05 00:00:00 -0800 2008 Sun Nov 30 16:57:38 -0800 2008 Sun Nov 30 19:05:15 -0800 2008 more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 5 0 false Sun Aug 30 00:00:00 -0700 2009 Sun Aug 30 10:21:27 -0700 2009 Sun Aug 30 10:28:54 -0700 2009
Also that a "fast and frugal" decision tree may be a much better practical tool than a comprehensive decision tree - and maybe that is what all that AI work on heuristics ...more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 3 0 false Mon Sep 01 00:00:00 -0700 2008 Sun Aug 24 16:51:48 -0700 2008 Mon Sep 01 21:49:31 -0700 2008 more...]]> 2983598 0143113763 9780143113768 7 2 3.43 http://www.goodreads.com/book/show/2983598.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Tue Jul 01 00:00:00 -0700 2008 Sun Mar 08 15:41:43 -0700 2009 Sun Mar 08 15:44:10 -0700 2009 Malcom Gladwell in the book Blink.]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Sat Dec 06 18:51:49 -0800 2008 Sat Dec 06 18:55:37 -0800 2008 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 3 0 false Sat Oct 17 16:26:49 -0700 2009 Mon Oct 19 15:34:44 -0700 2009 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Tue Oct 14 00:00:00 -0700 2008 Tue Dec 30 22:27:48 -0800 2008 Tue Dec 30 22:29:19 -0800 2008 how you think, read this book and Stumbling on Happiness , and you'll know better. Not as clever or hipo as as Blink, but more true to its subject and more useful.]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Sat Feb 21 15:09:00 -0800 2009 Sat Feb 21 15:09:00 -0800 2009
]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Sat Dec 06 06:19:19 -0800 2008 Sat Dec 06 06:19:19 -0800 2008 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 0 0 false Thu May 07 19:24:28 -0700 2009 Thu May 07 19:26:05 -0700 2009 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 0 0 false Thu Jan 01 13:23:07 -0800 2009 Thu Jan 01 13:23:07 -0800 2009 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 4 0 false Sun Feb 24 00:00:00 -0800 2008 Sun Feb 24 17:36:47 -0800 2008 Sun Feb 24 17:40:14 -0800 2008 more...]]> 786560 0670038636 9780670038633 146 42 3.43 http://photo.goodreads.com/books/1178336895m/786560.jpg http://www.goodreads.com/book/show/786560.Gut_Feelings_The_Intelligence_of_the_Unconscious 2 0 false Mon Dec 29 00:00:00 -0800 2008 Fri Dec 26 09:48:17 -0800 2008 Tue Dec 30 06:08:02 -0800 2008 http://www.goodreads.com/book_link/follow/8?book_id=786560