Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future
Human beings crave predictability. We want to know what the future holds--and will go to great lengths to find out. We have to anticipate what is coming at us, and that requires making tough choices in real time. Predicting the future is extremely difficult. It involves skills of observation, simplification, categorization, and generalization that have to be honed and prac...more
Hardcover, 294 pages
Published October 1st 1997 by Harvard Business Review Press
(first published September 1997)
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