Macrowikinomics: Rebooting Business and the World

Macrowikinomics: Rebooting Business and the World

3.61 of 5 stars 3.61  ·  rating details  ·  198 ratings  ·  38 reviews

In their 2007 bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us w...more
Hardcover, 432 pages
Published September 28th 2010 by Portfolio Hardcover (first published January 1st 2010)
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MsSmartiePants ...like the candy...
So far, it's a fantasy tale about what is the future of the planet. Really? Can predict the future, huh? I am slogging through, hoping that the rose-colored glasses come off and they will provide some great insights. Hope I'm not disappointed.

Disappointed......sooooo disappointed. Rambling on and on about what they believe the future could/should be, now that the internet is here and equalizing all of the citizens of the planet into a one world, green, clean, non-religious, non-discriminatory pl...more
Leonidas Kaplan
Summary: An intuitive thesis on the necessity for transparency, openness and collaboration for the quickly evolving internet-centric society. Using various real-world companies and organizations that have already employed the concepts.

MacroWikinomics proposes a new frontier into developing a successful business, as well as, correcting many of humanities current lagging elements such as 3rd-world violence, pollution, and energy demand, among countless other examples.

Review: Expand your perspecti...more
Soundview Executive Book Summaries
Macrowikinomics: Rebooting Business and the World by Don Tapscott was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.

THE SOUNDVIEW REVIEW:

Macrowikinomics is a follow-up to the authors' 2006 breakthrough title Wikinomics: How Mass Collaboration Changes Everything. Macrowikinomics is a natural successor to the ideas first explored in Wikinomics. If executives spent even a few moments with the original title, the sequel is a must-read.

Wikinomics studied the...more
Prescott
Having heard a number of eye-opening interviews with Don Tapscott, I was utterly disappointed by this book. The subject matter is interesting and ultimately highly important, but struggles to shine beneath the stodgy language and over-explanations of the book's prose.

Clearly, the audience of this book is the layman, who has been living in the 1950s since, well, the 1950s. For a tech-savvy, future-focused reader like myself, there was hardly anything I hadn't heard before.

Strangely, while the b...more
Tom
This book made me glad to be alive at this time.
Harald Katzenschläger
A must read when you want to know more about collaborative innovation
Silas White
This book comprehensively tackles an important subject. I understand some readers feel it's been expressed better elsewhere, such as in Wikinomics, but I had to skip to this one as Wikinomics seems a bit dated. I plan to go back to it now, though -- I expect to find some repetition. But there is also plenty of repetition and long-windedness *within* Macrowikinomics. I'm sure it easily could've been at least 100 pages lighter by cutting down on redundancy and repetition alone. The "it's all about...more
Ben Babcock
Full disclosure: I received this book in a Goodreads First Reads giveaway. Loves me the free books.

In Wikinomics, Don Tapscott and Anthony D. Williams argue that the Internet has irrevocably altered the way corporations and businesses will interact and develop new products and services. The proprietary, closed models of research and design are obsolete and must be replaced by mass collaboration with outside talent. Companies that do not embrace this new ethic of economics, the eponymous wikinomi...more
1.1
Won this one. Thanks to the giveaways, being kind to me lately and all. This tome will get a second life as home defense tool or even better as part of a chair made entirely from books.

Firstly, for everyone complaining about language and usage issues in this book, the generally dry (I wouldn't say stale, per se*) style and repetitiousness: it's a business book written by business people and all the jacket blurbs are from CEOs. So, really, there are characteristics of this book that shouldn't sur...more
Erik
This book is less a look at the macro-economic effects of 'wikinomics' and more a work of futurism, contemplating how great life will be after everything embraces the concept. Reminds me of The Singularity Is Near in its pollyannish optimism. The Singularity, however, takes a much deeper and systematic approach to thinking about future events, while MacroWikinomics almost always provides the most simple, straightforward take on how macrowikinomics could solve each of the world's major problems.
Richard Gombert
This is an interesting book and well worth the read.

Downsides:
Authors are very, very repetitious. It reads like they wrote each chapter as a separate paper. In most of the chapters they spend a good few pages telling us the same thing over again (do they get paid by-the-word?).
Authors do not practice what they preach. For a book about internet collaboration and the new global enterprise, the is a surprising lack of wiki, collaboration tools on the website. I'd at least expect to find a web pag...more
Justine
Another good read. This 2010 book serves as a strong wake up call to all organisations to update the way they ought to work - i.e. to embrace the five principles of networked intelligence - collaboration, openness, sharing, integrity, and interdependence - and to reap rewards from social innovation.

In particular, Tapscott and Williams dish out analysis/advice for key areas of green technology, education/learning, healthcare, media and government.
Gabriel
Part economic soothsaying, part state of the union for mass collaboration, Macrowikinomics is a reasonable overview of, and partial blueprint for, bringing the attributes of openness, transparency and participation to social and political structures. Although it addresses critics like Jaron Lanier (author of ‘You Are Not A Gadget: A Manifesto’), the book still does not offer much insight into the politics and pitfalls of large-scale open-source projects, something that may have tempered the extr...more
Dirk
Interesting book with regard to the central argument on collaborative innovation. A large number of cases are discussed to illustrate the argument. The book goes on a bit though, in particular when you read Wikinomics...
Bill
The non-fiction sequel to the non-fiction "Wikinomics," this books will also floor you with how much the Internet and its interconnectivity of humans is changing or ways of life and business forever.
Lisette  Fox
It will be interesting to see if wikiworld predictions materialize despite periodic threats to censor the net. Repetition drags the flow, otherwise it's worth reading
Marc Resnick
It was a good application of the Web 2.0 concept to public policy level issues. Not enough real information though. That's my usual complaint - too surface level.
Carlos
possible future in business world, this because the same future itself is unpredicted but We can draw a possible escenarios that We must be attend.
Karen Dinner
Loving this book (and the CBC Recivilization series based on it). It pulls together & integrates much of my reading & thinking about the shape of the future.
Heather
Is it the most skillfully written piece of nonfiction I've read recently? No. But the concepts are truly resonating for my professional and scholarly work, and *that* is certainly worthy of 5 stars.
Michelle
This book offers the shapes of solutions to some of the worlds biggest problems. A little heavy at times, but very insightful.
Alex Boerger
http://blog.alexboerger.de/macrowikin...

This book is a great snapshot of our zeitgeist. The world gets wikified. This book is driven by examples. So if you read it, take some time to google the projects you learn about.
Eric Herr
This is a fascinating look at how collaboration across cultures, geography, and disciplines is the tool that will propel innovation and industry. A little thick at times but a good read none the less. Social and Business Social applications are a key component to the success of this business model.
Neelesh Marik
This book easily falls in the category where the value you can derive from reading it is far, far higher than the cost of procuring it. Any leader in the digital age (or follower, for that matter) cannot afford to not read it.

The five principles of macrowikinomics: collaboration, openness, sharing, integrity and interdependence are turning virtually every domain of human endeavor inside out.

For a birds eye view visit macrowikinomics.com and watch this video.
http://www.youtube.com/watch?v=jfqwH...more
Gladstone Arantes jr
O livro apresenta um conjunto de idéias muito interessantes sobre a aplicação de soluções baseadas em internet para muitas áreas da vida, incluindo educação, saúde, negócios, entre outras. Na verdade, trata-se de muito mais do que uma sucessão de idéias espertas, mas a proposição de que a hiperconectividade trará uma nova era, um novo paradigma de organização da sociedade como um todo, com profundos reflexos em diversos aspectos da vida.
Trata-se de um livro estimulante, que faz pensar.
Marcia
This is a fascinating, erudite yet readable, book about the state of world economics. The authors give plenty of examples to explain complicated economic theories and practices. Basically, their premise is that the trickle-down theory previously applied to economics, religion, education, and other facets of culture does not work well today. The internet has opened the possibility of lateral information called "collaborative communities".
Mary
I received a free copy of this book from the Goodreads First Reads program. Thank you to Don Tapscott and the First Reads for the opportunity to read this wonderful book.

This was a great book about how innovation can be spurred through collaboration. I enjoyed the references to small business, as that is an important catalyst for innovation.

Phil Simon
Reading now and about halfway through. In a word, "wow."

Ambitious and controversial, especially for the powers that be. Well-researched and written. I love the references to the opportunities for small businesses.
Jim Duncan
Great examples from a large number of different domains including participatory healthcare and regulation.
Neil McConachie
Some interesting ideas. A little too one-sided.
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Macrowikinomics: New Solutions for a Connected Planet (ebook)
Macrowikinomics (Hardcover)
Macrowikinomics: Rebooting Business and the World (Hardcover)
MacroWikinomics: Rebooting Business and the World (Audio CD)
Macrowikinomics: Rebooting Business and the World. Don Tapscott, Anthony D. Williams (Paperback)

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Don is one of the world’s leading authorities on innovation, media, and the economic and social impact of technology and advises business and government leaders around the world.

In 2011 Don was named one of the world's most influential management thinkers by Thinkers50. He has authored or co-authored 14 widely read books including the 1992 best seller Paradigm Shift. His 1995 hit Digital Economyc...more
More about Don Tapscott...
Wikinomics: How Mass Collaboration Changes Everything Grown Up Digital: How the Net Generation Is Changing Your World Growing Up Digital: The Rise of the Net Generation The Digital Economy: Promise and Peril in the Age of Networked Intelligence Digital Capital: Harnessing the Power of Business Webs

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