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Marketing High Technology

3.8  ·  Rating Details ·  64 Ratings  ·  5 Reviews
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
ebook, 224 pages
Published June 2nd 1986 by Free Press
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Mar 16, 2014 Kate marked it as to-read  ·  review of another edition
Recommended by Steve Blank
Oleg Melnikov
Little bit outdated and some data seems to be wrong.
But in general - very solidand fun to read book.
FInd a segment you are going to lead. Don't try to cater to many segments and be a leader in all of them. Cost of entry into a new segment/market is 70% of the leader's annual revenue.
Tgb rated it it was ok
May 23, 2013
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Dec 07, 2011
adam rated it really liked it
May 20, 2012
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Kirill Sukhonosenko rated it it was amazing
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Bill rated it really liked it
Dec 30, 2012
David Reid
David Reid rated it it was amazing
Oct 02, 2016
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J. R. Martin
J. R. Martin rated it it was amazing
Jul 29, 2012
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Dean Guida rated it it was ok
Dec 25, 2013
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Graeme Roberts
Dec 04, 2010 Graeme Roberts rated it it was amazing  ·  review of another edition
It's a classic! Intelligent, original thinking in a field where both are hard to find.
Berk rated it it was amazing
Nov 21, 2013
George Jankovic
George Jankovic rated it really liked it
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Feb 03, 2013
Robert Grossman
A great book.
Michael rated it it was ok
Dec 02, 2014
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Stacy Bearse
Stacy Bearse rated it it was ok
Dec 14, 2011
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Bill Davidow has been a high-technology industry executive and venture capital investor for more than thirty years, having worked at managerial positions at Intel Corp., Hewlett Packard, and General Electric. He is now an active advisor to Mohr Davidow Ventures, a venture capital firm. An electrical engineer by training, he has earned degrees at Dartmouth College, the California Institute of Techn ...more
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