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Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
At this moment, hundreds of thousands of business professionals are struggling with something they're writing--customer e-mails, sales proposals, press releases, marketing, or ad copy. No, they don't have writer's block and they certainly know how to construct a sentence. So what's the problem? The audience they're writing for is going, going, gone... . Today's consumer do...more
Paperback, 224 pages
Published
August 28th 2006
by Adams Media Corporation
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I love this book!
الكتاب عن كيف وماذا تكتب أو تلفت أنتباه أناس مشغولين وغير (فاضين) أو أصبحوا كذلك مع وسائل الاعلام منذ الثمانينات والحقيقة أنني وجدت نفسي أحدهم وشعرت بالدهشة وهو مترجم بعنوان "يرجى الانتباه" أصدار العبيكان
الكتاب عن كيف وماذا تكتب أو تلفت أنتباه أناس مشغولين وغير (فاضين) أو أصبحوا كذلك مع وسائل الاعلام منذ الثمانينات والحقيقة أنني وجدت نفسي أحدهم وشعرت بالدهشة وهو مترجم بعنوان "يرجى الانتباه" أصدار العبيكان
A helpful manual on getting your message across
Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their f...more
Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their f...more
I'm struggling with whether or not I found this book educational or disturbing. The message is that in this day and age, people have no more attention spans, so you have to make everything simple and direct, and break it up with plenty of diagrams, bulleted lists and sidebars. The book itself does this--but I would argue, it takes the concepts too far.
The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite...more
The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite...more
Marc Chase - Uber Radio Programmer asked me to read this book a few yrs ago. Still keep this on my desk to peek at each day.....
An optional-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
Buku yang bagus untuk orang-orang seperti saya yang memerlukan kemahiran berkomunikasi yang persuasif.
It's part sales/part common sense. Anybody doing business today should read it . . . and apply the lessons they learn!
An outstanding book on creating messages that your audience (employees, bosses and customers) WANT to read.
May 11, 2013
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