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Doing Social Media So It Matters: A Librarian's Guide

3.62  ·  Rating Details ·  58 Ratings  ·  14 Reviews
Facebook, Twitter, MySpace, LinkedIn: it's difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today's library. This practical resource brings together current information on the topic in a concise format that's easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and t ...more
Paperback, 65 pages
Published 2010 by ALA Editions
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Michelle
Nov 13, 2016 Michelle rated it liked it
This book keeps talking about MySpace - which I don't remember being a thing anymore in 2011 when this book was published.

Otherwise, most of the concepts in this book are still relevant. And, with only 60 something pages it can be easily read in an afternoon.
Ashley
Apr 22, 2015 Ashley rated it really liked it
While this book is brief, I love Solomon's patron-centered approach to libraries and social media communication. Many of Solomon's principles are touted as the standard for social media practices in academic articles, particularly with her notoriety of creating the #saveOhiolibraries viral hashtag. Solomon's tone is casual but she gets her point across well, and it reminds me of listening to a panel at a conference. Solomon's approaches, like not using social media merely as a platform for promo ...more
Lesley
Mar 06, 2012 Lesley rated it liked it
Shelves: library-stuff
Since the content you actually post on social media should be tailored to your audience, that part is really up to you. But, if you are looking for some advice before getting started you will find this book helpful. Probably the most important guidance offered is to know what you want to achieve with social media for the library. Do you want to reach new people? Do you want feedback about the library services? Do you want to market programs to increase audience size? Know what you want to happen ...more
Tamara
May 31, 2011 Tamara rated it liked it
Best for those just starting out in social media, but still offers a few useful tips for "seasoned" social media gurus.

I'm still working on how to be more transparent about library-related news, changes and policies that aren't all puppies and rainbows. It's hard to want to put yourself out there knowing that criticism will inevitably follow, especially when you are the one who is seen as solely "responsible" for what happens to your brand & reputation via social networking channels. I'm wor
...more
Jennifer
Dec 19, 2015 Jennifer rated it liked it
Would that everything I read for work was this short and to the point. The title should really be Laying the Groundwork for Social Media So It Matters, as most of the book deals with the (very important) preliminary steps, and people looking for advanced marketing (analytics! edgerank!) will definitely need to look elsewhere. Perhaps the best lesson I drew from this book was the one I got when the author started talking about using Pieces of Flair to personalize your Facebook, a trend that had f ...more
Kristine
Nov 13, 2012 Kristine rated it it was ok
As my rating reflects, this book was okay. It's best for those trying to talk themselves, other staff members, or administrators into using social media, especially if they're unfamiliar with it. If you already are using it and are desiring to enhance its effectiveness for your organization, it's probably best to look elsewhere. I did like how many aspects she touched on and found policy discussion the most helpful.

Overall, even though this was just published in 2011, it felt dated already. Thi
...more
Liz De Coster
Apr 16, 2011 Liz De Coster rated it really liked it
Shelves: lis
Brief, but in a straightforward and to-the-point sort of way. Solomon walks librarians through the whole process of developing a social media presence for their library (mostly public library examples, but applicable to any library that serves an external audience). She discusses when social media should and shouldn't be used (yes for discussion, nay for promotion-only), how to obtain administrator buy-in, and how to determine if your social media experience has been a success or not. A valuable ...more
Kate Irwin-smiler
Sep 04, 2011 Kate Irwin-smiler rated it really liked it
Shelves: work
A good overview of the whys and wherefores of creating a social media presence for a library, including ideas about how to evaluate the service. I wish I'd read this before we started, but I'm going to implement the ideas as much as I can - very sensible. Nice to have something focused on library needs!
Melissa
Jun 13, 2011 Melissa rated it it was amazing
Excellent resource for the library social media newbie. I took copious notes and have changed many of my practices for work-related social networking. I am also using it as the basis for my library's social media goals and priorities.
Alison
Aug 28, 2012 Alison rated it liked it
Eh. This is a short and sweet book, but not quite what I thought it was going to be. If you're looking to start a basic social media presence from scratch, check this out. If you're looking for an upper-level course in Facebooking, this is not it.
Christa
Condensed and simple guide to help libraries get involved with social media. Although, this is from 2011, many of the key points remain relevant today. Great quick start guide with straight to the point ideas.
Holly
Dec 21, 2011 Holly rated it liked it
Meh, not much new here. Librarians need to move out of the field to embrace some of the Web 2.0 stuff. Didn't happen in this book.
MBP
Apr 09, 2011 MBP rated it really liked it
Shelves: librariana, read_2011
Very concise - I think it took me about an hour to read this - but I will want to revisit this. The author makes several good, common-sense points that seem obvious once you've read them.
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There are other authors with this name. See also Laura Solomon and Laura Solomon.

CURRENT POSITION Library Services Manager
DEGREE MLS, Kent State University, 1998
PRIMARY HOBBY Competitive Irish stepdance

Laura Solomon is library services manager for the Ohio Public Information Network and former web applications supervisor for the Cleveland Public Library. She has been doing web development and desi
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