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Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
by
Gabe Zichermann,
Joselin Linder (Goodreads Author)
Harness the power of games to create extraordinary customer engagement with "Game-Based Marketing."Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is wit...more
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is wit...more
Hardcover, 206 pages
Published
March 29th 2010
by John Wiley & Sons
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7/29/11 ** Interesting premise and definitely relevant for the target audience of business people, advertisers, & marketers. As an educator, I read the book in light of student engagement and planning possible incentives in a classroom management plan. Though useful, I do worry about the students who are at the bottom of the point scale or leaderboard. I'll have to balance insights from this book with insights from people like Alfie Kohn who talk about ways to increase intrinsic motivation.
3...more
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I wrote an extended version of this review for VentureBeat. Check it out at http://venturebeat.com
Gabe Zichermann coined the term Funware to describe the use of video game mechanics in everyday, non-game applications. It was a big idea that has now become a rallying cry for the spread of video games beyond their traditional borders into industries that seem remotely related to games.
What Zichermann, chief executive of beamME and a 12-year game industry veteran, realized was that games motivate p...more
Gabe Zichermann coined the term Funware to describe the use of video game mechanics in everyday, non-game applications. It was a big idea that has now become a rallying cry for the spread of video games beyond their traditional borders into industries that seem remotely related to games.
What Zichermann, chief executive of beamME and a 12-year game industry veteran, realized was that games motivate p...more
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As a retired small business owner I could have really used marketing ideas like these. They are clever, innovative and hit the mark. In my retirement, I am President of a non-profit organization and will be able to apply many of the concepts in our fund-raising and promotion plans. I am particularly interested in the tips on using games to generate buzz, increase communication and help get people involved.
As a psychologist, I am also intrigued by the author's points about competitiveness, opera...more
As a psychologist, I am also intrigued by the author's points about competitiveness, opera...more
Mar 07, 2010
Gabe Zichermann
rated it
5 of 5 stars
Recommends it for:
interested in marketing, business, games, consumer internet
Shelves:
wrote
Well, I'm biased because I wrote this book (with Joselin Linder), but I think it's a very insightful look at the games that people play every day - and how smart organizations have taken advantage of their power.
We analyze how the US Army, Chase and McDonald's have create (and harmed) communities through the power of challenges, points, rewards and leaderboards as part of a "Funware" theory.
We analyze how the US Army, Chase and McDonald's have create (and harmed) communities through the power of challenges, points, rewards and leaderboards as part of a "Funware" theory.
If you want a basic understanding of gamification then this book is alright. There's nothing in it that can't be found in the numerous articles online. The author uses the word "funware" frequently to describe gamification, which in itself is a much debated term, makes you cringe. If you really want to understand and appreciate the power of games, then I recommend you read Jane McGonigal's 'Reality Is Broken'
Lots of content, lots of good ideas. Not of lot of science proving the best ways to do things, but if you've read enough other resources on behavioral economics (like I have) you can tie everything together.
A should-read book on marketing tools for the knowledge worker, manager, executive, or entrepreneur.
great book, how people are naturally programed to compete and how brands can create incentives on this notion.
Game changer for anyone marketing today, old marketing just doesn't work.
It's a good intro. More geared towards high-level executives (probably a 4-star for 'em).
Mar 31, 2010
Otis Chandler
marked it as to-read
Dean Takahashi liked it...
Phenomenal!
Though most of the advice from this book was pretty obvious, I got some new ideas from it and enjoyed the read.
This is exactly what I am looking for as we build out new components of our fan-based service
This is a must-read for anyone who wants people to buy things from them.
May 12, 2013
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