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The 5 Paths to Persuasion: The Art of Selling Your Message
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The 5 Paths to Persuasion: The Art of Selling Your Message

3.51  ·  Rating Details ·  45 Ratings  ·  5 Reviews
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Cha ...more
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Published July 31st 2007 by Business Plus (first published April 21st 2004)
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BUDOOR

عنوان الكتاب جميل باللغة الإنجليزية له :
"The art of selling your message."

إقتبست:

"في بعض الأوقات، لا يكون أمامك سوى أن تقفز تلك القفزة إستناداً إلى إيمانك بما تفعله وذلك لسببين: أولهما أن القرار الصحيح يصبح قراراً خاطئاً إذا إتخذته متأخرا ، وثانيهما أنه ليس ثمة شيء اسمه اليقين المطلق في معظم حالات اتخاذ القرار."

"إننا أشبه بالفهود في سرعتها وحماسها سواء في الفعل أو تعديله لأن خطة العمل التي وضعناها لتغطى الأعوام العشرة القادمة أصبح من المؤكد الآن أنها لم تعد صالحة للشهور الستة القادمة."

"
Cindy
Apr 17, 2016 Cindy rated it liked it  ·  review of another edition
good easy technical ways to help to sell your message/presentation/products to different types of people
Lori Grant
A should-read book on improving your business communication skills.
M7MD
Apr 08, 2012 M7MD rated it really liked it  ·  review of another edition
Shelves: 30
Looks good and enhanced with stories to emphasis the info
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Feb 19, 2015 Thomas rated it liked it  ·  review of another edition
Shelves: sales
decent read
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