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Less and More: The Design Ethos
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Less and More: The Design Ethos

4.24 of 5 stars 4.24  ·  rating details  ·  42 ratings  ·  4 reviews
In the more than 40 years that he spent working at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century. His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and
should do. Dieter Rams created ten rules of design more than
Paperback, 807 pages
Published March 29th 2010 by Gestalten Verlag (first published January 1st 1994)
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Very difficult read. But worth it.
The money quote appears on twenty three- and telling of the value the various authors have added by summarizing Rams' design ethos, it's not Rams' own words that present so clearly the value of 'less but more':
On page 23
Simplicity: the term is used so often these days that it requires elaboration. The 'simple' used in this exhibition does not refer only to shape, but to relations. To put it differently, it does not refer to the 'simple' box in which the product
This is not for the casual person curious about design. Still, there's no denying it's an incredible collection of this iconic designer's work over many decades. The product photography is great, but the accompanying text is really only so-so, probably because it was translated from the German which is also presented throughout.
As an industrial design student I found it really inspiring and insightful. It's definitely a heavier read, and you'll probably have to go through it a couple of times to really understand where the various essayists are coming from, but in the end it's a solid look at some overarching topics in design philosophy.
Moira G
Oct 09, 2007 Moira G added it
Shelves: mustread
best design advice ever...for any medium.

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