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ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports
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ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports

3.0 of 5 stars 3.00  ·  rating details  ·  3 ratings  ·  1 review
A fascinating look at ESPN and its success as a brand

"ESPN The Company" reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt
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ebook, 208 pages
Published August 20th 2009 by Wiley
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Man Solo
Good book for beginners about ESPN's origins
Brent
Brent marked it as to-read
Nov 22, 2011
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