Goodreads helps you keep track of books you want to read.
Start by marking “Momentum: Igniting Social Change in the Connected Age” as Want to Read:
Momentum: Igniting Social Change in the Connected Age
Enlarge cover
Rate this book
Clear rating
Open Preview

Momentum: Igniting Social Change in the Connected Age

3.61 of 5 stars 3.61  ·  rating details  ·  33 ratings  ·  6 reviews
A new and empowering way of looking at and organizing social change!How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures?The answers to these questions lie within "Momentum, " a fresh, zestful way of thinking about a ...more
Hardcover, 220 pages
Published September 1st 2006 by Jossey-Bass (first published January 1st 2006)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Momentum, please sign up.

Be the first to ask a question about Momentum

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 103)
filter  |  sort: default (?)  |  rating details
I was drawn to read "Momentum" after finding it quoted on the homepage of, a grassroots, social-change project based in San Francisco. The excerpt (and its context) suggested a visionary, revolutionary tract about using the internet and Web 2.0 for radical ends. In fact, Fine's book is much more of a down-to-earth primer for non-profit managers than the soaring subtitle, "Igniting Social Change in the Connected Age," would have you believe. She dedicates considerable space to pract ...more
Apr 12, 2008 Danielle rated it 3 of 5 stars
Recommends it for: nonprofits, online activists
Recommended to Danielle by: web 2.0 workshop
Shelves: business
Allison Fine does a very good job identifying how nonprofits can use the internet and its resources to change how they approach members, activists, donors, and the public in general. She give lots of examples both real world and fictional to emphasize her point--that connecting with activists in a meaningful way requires a significant change in the way that nonprofits operate.

I found this book useful as the organization I work for is considering many of the techniques she suggests. After readin
Amanda Bullen
Nov 08, 2007 Amanda Bullen rated it 5 of 5 stars
Recommends it for: all social activists
This book is transforming the way I think about social change. So many of us beat our heads up against a wall trying to "make a difference" and then eventually give up. (at least that's what I feel like doing) This book discusses ways of creating large networks that collaborate on these big social issues. It involves using technology that not all will be comfortable with. Regardless, its a fascinating read. Very practical- and describes the plight of a non-profit worker perfectly. So if nothing ...more
Jul 23, 2013 Jocelyn rated it 3 of 5 stars
Recommends it for: People who don't understand why/how a non-profit could use social media.
Recommended to Jocelyn by: Ecotrust

"If you send a message using digital communications, you should expect a response. In fact, you should welcome a response."

"Everyone...regardless of position or experience, need to become facile with using social media. Everyone who is part of an activist organization needs to be empowered to think every day about ways to connect network members to one another and to push conversations forward."
Lots of good material. Yet... this is yet another "eyeballs are the most important thing" book.

p. 93, "Having more people participate in meaningful ways is far more important..."

Basically, it's more important to have a lot of people involved, than to be about a particular purpose. Let the participants decided what the purpose is. "Collective" wisdom is better...

I simply do not agree with that.
Yámana Science & Technology
Very easy-to-read update on the current explosion of work done by networks. Similar in area of thought and exploration to the realm discussed in 'The Starfish and the Spider' and 'Tribes.' However, I found this book to be more holistic and 'gentle' in its approach to the topic; makes a nice compliment to the other two reads.
Kelsey marked it as to-read
Sep 16, 2015
Antonella marked it as to-read
Jul 19, 2015
Alexey Sidorenko
Alexey Sidorenko marked it as to-read
Jul 18, 2015
Sara Gold
Sara Gold marked it as to-read
Jun 15, 2015
Madeline marked it as to-read
Aug 15, 2014
Amanda marked it as to-read
Apr 20, 2014
Vale marked it as to-read
Mar 03, 2014
Tristan marked it as to-read
Feb 13, 2014
Laurie Marshall
Laurie Marshall marked it as to-read
Jan 13, 2014
Tyler marked it as to-read
Nov 11, 2013
Pasang Dolma
Pasang Dolma marked it as to-read
Oct 06, 2013
Chelsea Martin
Chelsea Martin marked it as to-read
Aug 14, 2013
Shafiq Shatar
Shafiq Shatar marked it as to-read
Jun 02, 2013
Amanda marked it as to-read
May 03, 2013
Jagrut Gadit
Jagrut Gadit marked it as to-read
Apr 16, 2013
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
Rebooting America Matterness: What Fearless Leaders Know About the Power and Promise of Social Media Final Cut Pro 4 and the Art of Filmmaking The Networked Nonprofit: Connecting with Social Media to Drive Change

Share This Book