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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
by
Margo Berman
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE(r) Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign. See how creative briefs drive on-strategy solutions in all med...more
Hardcover, 240 pages
Published
by Rowman & Littlefield Publishers, Inc.
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