Open Leadership: How Social Technology Can Transform the Way You Lead
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Open Leadership: How Social Technology Can Transform the Way You Lead

3.77 of 5 stars 3.77  ·  rating details  ·  200 ratings  ·  36 reviews
From best-selling author Charlene Li, this book tackles the leadership implications of the social media revolution.
Hardcover, 311 pages
Published May 24th 2010 by Jossey-Bass (first published January 1st 2010)
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Keith Swenson
It is a good book, valuable in the right situation, but gave it three stars because my own interest is more about the vision behind the technology. I really liked Groundswell which she wrote with Josh Bernoff. Open Leadership follows on by talking about the qualities that a leader would need to have, to lead an organization that will make use of social technology.

One of its strong points is that it speaks to managers, directors, and CXOs about management style. It makes a strong and unflinching...more
Open Leadership: How Social Technology Can Transform the Way You Lead is a great look at how technology is changing how transparent leadership needs to be to survive in this day and age. It looks at how open your organization is and what areas can you open to the public/employees. Realistically somethings cannot be open. If you have a public company there are things you will not share.

Showing how to become a more open leader, is an important part of this book. Learning to create a place where th...more
Sarah Elizabeth
Oct 05, 2011 Sarah Elizabeth rated it 3 of 5 stars
Recommends it for: Social Media enthusiasts, business leaders, communicators
Recommended to Sarah by: University of Washington
Shelves: practical
I recently finished reading Open Leadership by Charlene Li. I "stumbled" upon this book on a reading list for the University of Washington's Masters of Communication in Digital Technology program. I didn't know anything about the book, but the subtitle: "How Social Technology can Transform the Way You Lead," intrigued me. I've recently become a junkie for all things social.

Shortly after I started reading Open Leadership, I discovered that Charlene Li is an acknowledged industry leader in social...more
Juliana Rosati
Open Leadership  How Social Technology Can Transform the Way You Lead (J-B Warren Bennis Series) by Charlene LiCharlene Li

In this follow-up to Charlene Li and Josh Bernoff’s “Groundswell: Winning in a World Transformed by Social Technologies,” Li takes an even broader look at social media’s implications. Where “Groundswell” defined social media activity as a trend in which people use technology to get what they need from each other rather than from companies, this new volume outlines the ways in which concepts of leadership, company culture and organizational models are evolving to fit the new “open” en...more
Feb 25, 2012 Migdalia rated it 4 of 5 stars
Recommends it for: Change mgt, strategy, communications students
In Open Leadership, Charlene Li (who also coauthored the bestseller Groundswell) shows leaders how to tap into the power of the social technology revolution and use social media to engage with customers. She shows how social media sites can improve efficiency, communication, and decision-making for leaders and their organizations. Using case studies and examples from assorted industries and countries, she also provides step-by step advice and tips to help leaders forge an effective strategy. The...more
JD Lasica
e first thing to under­stand about Char­lene Li’s smart new book “Open Lead­er­ship” is that this is not a call to arms for top man­age­ment to deploy a loosey-goosey, feel-good strat­egy of giv­ing up com­plete con­trol of your man­age­ment struc­ture. Nor is it yet another busi­ness book about effec­tive cor­po­rate lead­er­ship techniques.

Instead, Open Lead­er­ship: How Social Tech­nol­ogy Can Trans­form the Way You Lead is about how to rein­vent com­pa­nies (as they must be) for the age of s...more
Ismail Elshareef
How do you lead effectively in a world that is extremely connected and where ideas flow fast and with passion between individuals? How do you manage control in an era where grievances about your business are broadcast the moment they're experienced? Business leaders will get their answers reading this book. Moreover, I think the ideas in this book are beyond the scope of business and leadership; They are pointers for being an effective Open entity in today's world.

Companies like to think of the...more
Sue Cartwright
Charlene Li is a leading expert in social media and thought-leadership, founder of the Altimeter Group and co-author of best-selling book, Groundswell. In 2006, Charlene was hired to rescue the American Red Cross from escalating criticism about their response to Hurricane Katrina.

This book begins with the story of how Charlene enabled the Red Cross to turn things round by being open and engaging with their people using social media. She demonstrates how greater transparency and authenticity can...more
Soundview Executive Book Summaries
Open Leadership: How Social Technology Can Transform the Way You Lead by Charlene Li was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010.


In Open Leadership, Charlene Li (the coauthor of the bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while at the same time maintaining control.

Soundview's 8-page Executive Book Su...more
Luciano Palma
Again, Charlene Li shares a great vision about how smart organizations should work on this Century.
She puts the benefits of being open in a clear way, even if the explanations about measuring ROI are a bit indirect.
Talking about innovation without being open will look like BS after reading this book. Innovation and opennes are definetely best friends.
The last part of the book is a bit repetitive, but it's really worth to pay attention to the pages dedicated to the analysis of a "good failer orga...more
Charlene Li has followed her bestselling Groundswell with a fantastic call to action for the modern organization. Her ability to weave case studies from Dell, Cisco, Best Buy, and State Bank of India into a clear prescription for transforming to an Open culture was very intriguing. The concepts of empowering a small group of Influencers, using the Engagment Pyramid to measure success, and beginning a product strategy blog to begin a conversation with users are tactics that I have already put int...more
Great introduction to managing social media for business
A good book for senior leadership struggling with how social media impacts their business. I really like the way Charlene calls attention to the fact that open leadership doesn't mean anarchy, in fact it is just the opposite. Open leadership works best when there are clear ground rules or guidelines that everyone is aware of. The challenge of open leadership is that there needs to be strong communication. Employees need to understand mission/strategy, need clearly defined roles and responsibilit...more
Mike Nicholson
Phrases like "giving up control" and "transparency" are addressed. I liked that she was not attempting to apply these ideas as a blanket to any organization under any circumstance, but rather describes it in terms of levels or volumes (my interpretation). Chapters 7 & 8 probably the most applicable for leaders in a military organization as she describes the traits of what she describes is an 'open' leader (Optimism, curiosity, humility, etc).
Jay Salikin
I liked this book. It's a whole new way of thinking. I know there are a lot of people not there, and may never go there. It is a different way of thinking, and if people are successful in the positions they currently hold, they often resist the ideas of this book (why fix it if it ain't broke). I think listening to people and attempting to get authentic voice is the way to a successful organization.
Don Weidinger
tend to overvalue what easily measured and undervalue what difficult to measure, transparent, authentic, most difficult to change are most successful, skeptic optimist, individual collaborator, not inclined to collaborate, coach ref, humility of openess, arrogance of closed, trust sincere competent reliable, min what went wrong more to better.
As a marketer and social media communication advocate, this is the type of book I want to wallpaper my brain with. Not only does is provide great advice on how to develop a strategic "open leadership" work culture, but it also offers great case studies on companies that are doing it successfully and not so successfully.
Amanda Mitchell
This book is very useful for anyone who would like to implement social media or online engagement opportunities but can't because senior management is against the idea. It offers a useful framework to help overcome potential fears that might exist.

No mundo conectado as pessoas e as organizações inevitavelmente demandarão Transparência. O livro aborda como implementar uma Liderança Aberta através das redes sociais.

Ótimo para continuar a leitura iniciana em Empresas 2.0!
Seth Thomas
Helpful view of social media and leadership. A bit more geared towards large companies, but still valuable for all who lead and are willing to step into the new age of collaboration and openness.
A good book, nothing new that is not common sense to those of us in the work force. Would be great for management to read and actually follow, but we all know this will not happen :)
Manabu Kawata


Ayumi Takimoto
Tara Litzenberger
A very good blend of inspiration and implementation. It helps build the case for social media and gives tools to help develop a strategy to do it.
John Stepper
I would have liked more examples and more data. Yet the book was still useful (eg the section on social covenants/policies).
...very insprining reading - lots of real life stories, disruptive change in how management works - highly recommended !
Bobby Verlaan
guides people traditionally in control to unleash the power of the social organisation by making little steps.
Lori Grant
A must-read book on social media for the knowledge worker, manager, executive, or entrepreneur.
great read if trying to generate case for corporate investment in social media.
Engaging and entertaining. Informative, good best practices.
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“need to let go of the need to be in control.” 13 likes
“FORGIVE FAILURE. The corollary to accountability is forgiveness. Things go wrong all the time in relationships, and the healthiest ones move on from them, leaving behind grudges and blame. This is not to say that failure is accepted; rather, that it is acknowledged and understood.” 8 likes
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