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The Importance of Being Emma
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The Importance of Being Emma (Darcy & Friends #1)

3.49 of 5 stars 3.49  ·  rating details  ·  420 ratings  ·  55 reviews
Mark Knightley - handsome, clever, rich - is used to women falling at his feet. Except Emma Woodhouse, who's like part of the family - and the furniture. When their relationship changes dramatically,is it an ending or a new beginning? Emma's grown into a stunningly attractive young woman, full of ideas for modernising her family business. Then Mark gets involved and the sp...more
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Published November 18th 2009 by Smashwords, Inc. (first published December 15th 2008)
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Cass
This review is based on the ebook sample.

.... Which I abandoned. How often is a book so bad that you can't read a few chapters.

The problem is that I love Emma, and this book is a fan-fiction version of that book (is there a technical term for fan-fiction?). Not only am I a huge Jane Austen fan, I eagerly read lots of fan-fiction too.

Mr. Darcy Presents His Bride: A Sequel to Jane Austen's Pride and Prejudice is a good example. To this day I fully believe this is what really happened to Georgia...more
Lauren
I wasn’t prepared for how trashy this was going to be. Although it was fun to see Mr. Knightly’s perspective and some aspects of the 21st century retelling of Emma worked well (and were amusing), I didn’t like how much this author turns the story into an adult romance novel. Jane Austen has such wonderful subtlety and slow built up between characters, and this retelling missed that when it turned into a trashy beach read. Mr. Knightly wasn’t nearly as attractive when he was objectifying Emma in...more
 Gigi Ann
Of all the Jane Austen's books "Emma" is my favorite. Therefore, when I noticed this 'modern day' version about "Emma" I thought I would enjoy it. It had it's fun moments, and it followed Ms. Austen's book "Emma" to a certain degree. But in my opinion it was way to modern for me. It turned into a trashy "Emma" which completely ruined the story for me. I have never read anything by this author before, and won't be reading anything by her again.

I would never recommend this book to anyone else. I...more
Emily
Terrible book. Completly ruined the original story by trying to make it relate to today. There was nothing that I could relate to in this book and about half way through I was no longer into the characters because they were way to trashy. Don't waist your time.
Maria
After eight years away from Highbury, Mark Knightley, a very handsome and rich man, returns to help his father’s business out. In addition to this, he gets an extremely challenging task: becoming the mentor of Emma Woodhouse, the new Marketing Director of Highbury Foods, a girl who had a huge crush on him and now is a really bewitching woman. Mark soon realizes he has to fight against his growing feelings for Emma because she is like his little sister, plus she is attracted by a mysterious man,...more
Robyn Koshel
Juliet Archer stayed true to the original plot of “Emma” but updated it in a clever and witty way. We all know and love these characters and to see them in a modern setting is so refreshing. It helps to keep them alive.

In this version Emma is a marketing director of Highbury foods, Mr. Knightley CEO of Donwell Organics Foods. Frank “Flynn” Churchill is a television chef in Australia, Robert Martin is a Haulage director and Harriet Smith is a P.A.

Emma is still trying to give Harriet a make over,...more
Cristina
Emma is just as annoying in this adaptation as she is in J.A.'s version and her complete lack of awareness about her own feelings and the feelings of others was (as always) irritating. The unbelievable amount of misunderstandings between Emma and Mr. Knightley was tedious, but what completely ruined the book for me was all of the swearing and sex. When I start a Jane Austen inspired novel I don't expect to be assaulted with the F word on multiple occasions. Yuck.
Brittany
I really would have given this a 3.5.

First the cons:
I cannot stand books that change the character's names. Mark? What's wrong with George?
And why are his parents alive? And he has a gf?
I don't like that Emma had a crush on him as a teenager, and that he knew. That changes the dynamic.
I don't like how they are not even friends in the beginning. They are supposed to be good good friends always. She definitely hates him. That's P&P not Emma.
He is kind of a horny bastard in the beginning! He...more
Fluffychick
So it's a modern re-write of Austen, it does what it says on the tin! It's obviously predictable - we all know the story, but pleasant enough. Knightley is fairly weak in parts and Emma comes across as less likeable than in the original but it's a quick easy romantic read - not mind improving or thought provoking.
Claire
A great, fun read. Knowing the plot didn't detract from the enjoyment and in fact I enjoyed relating this modern version to the original Emma. A real bargain at 99p from the Kindle store.
Annie
Cute story. But I kept picturing the characters from "Clueless" instead of the characters from the actual "Emma." What does that say about me??
Kim
Ugh. That's a couple hours I can never get back. Must go cleanse my brain with the original Emma.
Micah
"Emma" is one of my least favorite Austen books, so I was a little hesitant to read this, but being an updated version I decided to give it a try. I'm certainly glad I did because I really enjoyed this book!!

One of my biggest problems with "Emma" is the actual character of Emma. I never felt like I was able to connect with her and often thought of her as silly, immature, and slightly selfish. In this retelling, Emma is a much more likable character. She is written in a way where yes, she's tryin...more
Bry
This is a modern retelling of Emma about Emma Woodhouse and Mark Knightly who work for their respective families food related businesses in the small area of Highbury. Mark being about 10 years older than Emma used to see her as a gawky kid that he loved, but a kid none the less. Years later after several years apart (Emma in school in America and Mark working at a forgien office of his company) are suddenly brought back together when Emma is 23 and Mark is 34 and suddenly they aren't seeing eac...more
Elizabeth Plav
"EMMA + KNIGHTLEY 4EVA!!!!!" Yes, that is how I'd express the sentiment this book raised in me. It brought back the magic of Jane Austen, and the wonder and the characters I fell so in love with, in the first place.

For those who read the book summary, this is a modern re-telling of Jane Austen's "Emma", about a clever, pretty rich girl, who tries to play matchmaker, and ends up failing miserably. There is part mystery (some call "Emma" Jane Austen's "mystery" novel), and of course the clever Emm...more
Bridget
I read this again recently, after ruminating on the review and feeling I had been too harsh. My opinion remains unchanged.


‘The Importance of Being Emma’, a modern adaptation of Jane Austen’s ‘Emma’, is one of those books, that when finished, you wonder if it ever began.

Here is Emma: smart, sassy (though a little juvenile), and, of course, gorgeous. She’s back from the States with her MBA and a bundle of big business ideas for Daddy’s corporation, though she’s only young and everything seems to b...more
Katie
Sep 17, 2013 Katie rated it 4 of 5 stars  ·  review of another edition
Recommends it for: people who love a good chick lit novel
Honestly, I came into this with a fairly open mind. I wanted something better edited and structured than fanfiction, but was not expecting anything revolutionary or even close to approximating Austen's original work. I wanted a chick lit novel based on the story of Emma, and this really delivered.

The set up is a bit stupid, what with Knightley not having seen Emma since she was a kid - but it takes away any ick factor, if you're creeped out by the fact that they grew up together and he's older...more
Meredith (Austenesque Reviews)
Mark Knightley, after working in Mumbai, India for eight years, returns to Highbury to discover that his sister-in-law, Emma Woodhouse, has grown up. While he was gone, the awkward teenager who had a crush on him matured into an intelligent, confident, and gorgeous twenty-three old preparing to make her debut as the new Marketing Director of Highbury Foods, a small mail-order food distributing company. Mark is assigned the position of being Emma's mentor (a very fitting role for him, isn't it?)...more
Duckpondwithoutducks
This book is Jane Austen's Emma, but in modern-day England. It follows the plot of the original almost beat for beat - which made me want to reread Emma itself, and wonder why there was a need for this book, if it doesn't have anything new to offer to the story. But, I think the reason for it is that this is not a PG version of Emma, it is people's fantasies when they read the original spelled out on the page. One thing I didn't like was that it kept going back and forth between Emma's point of...more
Kate  Maxwell
I appreciated how well Ms Archer stuck to the storyline of Jane Austen's Emma, and how she had updated this story. All of the characters were unique and somewhat true of Jane's. There were several times that I wanted to smack both Emma and Knightley... open your eyes! But we all know how the original story ends, and this one does not deviate much.
Having said how much it stayed true, it isn't one I would pass on nor would I keep it on my bookcase. The intimate scenes were a little weird...it seem...more
Bookworm
Brilliant - I couldn't put it down!
I enjoyed this book immensely. I'm not a great fan of romantic fiction but this book was recommended to me by a friend. I was intrigued by the front cover (wish I had her legs!) and by the style of writing (intelligent and witty).

The characters are superb, really believable. Juliet Archer has a real talent for making her characters in her mind to truthful, charismatic, genuine people on paper (especially her hero Mark Knightley). Obviously the ending is predic...more
Erica Leigh
I enjoyed The Importance of Being Emma. A retelling of Jane Austen’s Emma with a modern twist, the story did a good job of shadowing the original without being a washed-out copy. I stopped reading the Jane Austen retellings or continuations that have cropped up like daisies in the past several years after not liking the first few I tried, but this one looked to have a bit of promise and I am glad I was not disappointed. The stereo-typical characters closely resembled the originals but I liked th...more
Chanpreet
I love Jane Austen and I have loved (most) Austen-ite fiction. It took me a while to remember what all had happened in the actual book "Emma" and even then there was quite a bit that I couldn't. It made me feel as if I had missed something very important. I must say though that this book is a modern adaptation and so therefore has sex. I've read some Austen based books in which it was very vulgar, but it was not so in this case. Juliet Archer wrote it very tastefully. This is only the first book...more
Deb
Love Jane Austen, love a good retelling of one of her books. This one was good--not great but good. There are times I wanted to smack the characters in this modernized version of Emma--namely Emma herself. Her slightly spoiled, personality along with her other character "quirks" are charming in the original, but as a 23-year old modern English marketing whiz and career woman, they make her immature and somewhat annoying at times. Still it was a light, fun read on the Kindle that was much needed...more
Kika
I am a great fan of all Jane Austen's books. And I usually dislike any kind of movie that claims to adapt or modernize any Jane Austen novel. So I tried with a written adaptation: and it was surprisingly a great read! The writing's not breathtaking but it's fair. And the story's a perfect chick flick... So, I recommend it to people who, like me, are in love with Jane Austen's novels but also to people who don't like her writing, because her love stories are the lightest and the most exciting lov...more
Mayfair Mum
Basically, this is Jane Austen's Emma for contemporary readers. You could get all uptight about the lack of Ms Austen's particular turn of phrase or be shocked at the lack of originality in the plot. Alternatively, you could just recognise that people have been rewriting Shakespeare for centuries with never a murmur and just enjoy it for what it is - a convincing plot, a happy ever after and a good deal of light hearted characterisation. In some ways I've grown to love Austen more for reading th...more
Samantha
Emma is not really my favorite literary heroin however this was a good retelling of the story. My only complaint coming from Essex is that having Harriet being ridiculed for being from Essex is a bit of a bitter pill to swallow. We don't all say things like "Sarf End" to describe a sunny seaside town by the name of Southend!!!
Noninuna
Disappointed. Emma is my fav novel by JA & i view Knightley as the standard for matured & level-headed male figure. What i can see in this book is how Knightley sees Emma, she's blossomed into a beautiful woman with good look & desirable figure. It's annoyed me, every time how Knightley want to hold her, hug her or whatever he's thinking. Love is more than just that & this modern interpretation of the story is just wrong. Yeah, if anybody will get my point.
Rystal :)
Well I always knew that I was going to like this book because i absolutely adore Jane Austens, Emma! I think that this modern adaptation was really good as it still kept to the stroyline but added some twists! I lived how the book was from the point of view of both Emma and mark knightly! As it was great to read what both characters were thinking! Great read and woe definitely reccommend for those Austen lovers!
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Juliet Archer describes herself as “a 19th-century mind in a 21st-century body – actually, some days it’s the other way round.” The youngest of four girls, she was born and bred in North-East England, where she met her future husband. Unlike Anne Elliot in Persuasion, she resisted well-meant advice and married young, before graduating from the University of Nottingham with a First in French and Ru...more
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