Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
by Robin Fisher Roffer
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Read in January, 2006
Off the top let me just say that I am typically very skeptical about any book that promises its knowledge comes in the form of a numbered list. Because of that, I likely never would have picked up Make a Name for Yourself if it hadn’t been recommended by a trusted colleague. The book is not a traditional marketing book, and in fact is not aimed specifically at entrepreneurs, but rather at women interested in success in their careers regardless of who writes their paycheck. That said, fo...more
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Great little book on helping you define and refine your 'package' of assets in the business world.
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Nicely written upbeat book for any woman or man interested in branding.
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