Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success
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Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success

3.69 of 5 stars 3.69  ·  rating details  ·  51 ratings  ·  10 reviews
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your...more
Paperback, 224 pages
Published January 8th 2002 by Crown Business (first published December 26th 2000)
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I bought this book several months ago and forgot about it, bur I'm glad it rose to the top of the stack again. This book is partly about putting your best foot forward, but it's more than that. It helped me to think more about personal image and how others, both at work and elsewhere, may see me.

This book gives case studies and well as exercises to work through, in addition to tips, resources, and things to think about. One of the points the author made was to think about what your car says abo...more
Jane Freese
Amazon review:

This is the first book I’ve read that actually made me feel good about branding and marketing myself. I felt, incorrectly, that by branding myself I was turning me into a commodity. Roffer puts a practical and positive spin on it. For job seekers the question: “Tell me about yourself” comes up frequently. Networking is to finding a job and having a tagline and a clear message about what you do and what your care about makes a clear impression. She includes exercises and no nonsens...more
Off the top let me just say that I am typically very skeptical about any book that promises its knowledge comes in the form of a numbered list. Because of that, I likely never would have picked up Make a Name for Yourself if it hadn’t been recommended by a trusted colleague. The book is not a traditional marketing book, and in fact is not aimed specifically at entrepreneurs, but rather at women interested in success in their careers regardless of who writes their paycheck. That said, for those o...more
Kate McMurray
Really fantastic primer on building a personal brand. Some of it's a little dated (the book was published in 2000 and doesn't anticipate social networking) and some of it's even a little cheesy, but I found that, when I read the book and worked through the exercises, I was able to really focus my goals and ideas and map out how I want to develop my career. Highly recommended for self-employed women especially.
Some good advice and case studies, but the offensive language dates this book and makes me skeptical of the rest. To describe a well-dressed man as "f*ggy" is just not ok. The judgmental tone of the "dress for success" section was a total turn off.
Kathleen Ruth
Great little book on helping you define and refine your 'package' of assets in the business world.
I'm not convinced I need to create a personal brand strategy for success.
some very basic, but some very good information. not just for the ladies...
Nicely written upbeat book for any woman or man interested in branding.
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America’s premiere brand strategist and storyteller, Robin provides the rocket fuel that has launched and evolved many of the world’s most admired brands. Guiding powerhouse players like Aon, Bloomberg, CNN, HBO, NBC Universal, Food Network, FOX, Warner Bros, Verizon and more, she distinguishes brands to drive business.

Robin reveals must-have tips and tools in her books, Make A Name For Yourself,...more
More about Robin Fisher Roffer...
The No-Fear Career: 12 Steps to Becoming a Courageous Leader in the Face of Uncertainty Reinventing Yourself: 10 Steps To Shifting Your Career Into High Gear The Fearless Fish Out of Water: How to Succeed When You're the Only One Like You

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