Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can understand them.
At a slim 90 pages, this book served as a nice entry into the concepts of brand, zeitgeist and brand strategy for me. The references and suggestions provide timely strategies and suggestions, taking into account new media sources, as More...