Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version)
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Business Model Generation: A Handbook For Visionaries, Game Changers, And Challengers (Portable Version)

4.19 of 5 stars 4.19  ·  rating details  ·  7,697 ratings  ·  216 reviews
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model or craft a new one.

1) Change the way you think about business models

Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implemen...more
273 pages
Published 2010 by Alexander Osterwalder & Yves Pigneur (first published 2009)
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Community Reviews

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Why is this book worth reading for?
1. Because it has a great design.
2. Because it was published as a innovative business model.
3. Because it can easily change your life.
If you don't believe me, read this review.

I wouldn't know exactly if there is a definition in a book, but Wikipedia says business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, or other forms of value). From the experience in this book I would add that in the first...more
The subtitle of this book says "A Handbook for Visionaries, Game Changers, and Challengers". I'm sorry but I have to completely disagree. This is "A Handbook by Visionaries, Game Changers, and Challengers" and, in my opinion, "A Handbook for your boring conservative boss, the neighbourhood bakery selling the same old loafs of bread in the same shop for 30 years, the mayor of your incredibly dull town and for your parents".

In other words, it makes business models fun, comprehensible and accessib...more
Michael Scott
Business Model Generation is one of my first readings on economics. (In my defense, I have prior experience with modeling in general, and some experience with economic models in comp.sci. and the market of distributed computing systems.)

This book turned out to be a mixed blessing. On the positive side, it's an easy-to-grasp, well-structured, richly illustrated book on the concepts, patterns, and processes that underlie the generation and use of business models. I particularly enjoyed reading ab...more
Samar binKhamis
ملخص من ورشة عمل بعنوان : نموذج العمل - منتدى الغد- حاضنة بادر
هذا الكتاب وضع من قبل عدد من المؤلفين ، وهو يشرح نموذج العمل ، كخطوة
مسبقة لخطة العمل المفصلة .
نموذج العمل : هو هيكل فرضيات يشرح الأساس المنطقي الذي تتبعه الشركة لصنع قيمة معينة ، مرتبطة بالزبون ، مع تحديد المكاسب المتوقعة .
هناك تسع مختور لنموذج العمل :
١- هيكل التكليف
٢- الأنشطة الرئيسة
٣- الشركاء الرئيسيين
٤- العرض المقدم للزبون
٥- شرائح العملاء / الفئة المستهدفة
٦- قنوات البيع
٧- طرق تحفيز المبيعات
٨- الموارد الرئيسة
٩- العلاقات م...more
This book sometimes suffers a bit from style over substance. Although a nice change from regular business books, the graphic design comes across as too eager to look trendy, and many of the illustrations aren't as illuminating as they first seem. Also, the tone of voice occasionally annoyed me with its love for buzzwords. Finally, in all honesty, it gets a bit boring and too shallow towards the end. However, the book did provide me with a useful framework for thinking about my own business and t...more
Posted on my book blog.

A book on business model innovation and how important that is for businesses n today's economic and technological climate.

I was torn between giving this book 3 or 4 stars. On one hand, it's a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was usefu...more
Ben Donahower
The business model canvass is very popular in startup circles, however, after reading the book, a lot of people are doing it wrong or have admittedly repurposed the canvass to into how they do business.

I'm sure other ideas surrounding the development of a business model canvass, Ash Maurya has a completely different approach that works with his commitment to rapid MVP development and testing, are useful but they are very different than what's posited in this book. I highly recommend reading this...more
I absolutely love this elegant workbook – both its design and the ideas. It takes the nine pieces of a business model – customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure – and gives you ideas, questions, activities and examples to generate ideas in each area. Work through this book if you’re thinking about starting a business and the result is far more likely to be successful.
Josef Kreitmayer
really nice one to get a grip on business model innovation. Absolut recommendation for startups and startup-interested people.

There is one BUT, that does not diminish the quality of the book.

Be sure to get at least 3 different other - this is one of the greatest books of the field - for practical startup-advice. This is one side of the business planning process - the business model. There is other know how to pick up on the foresight plan, to get at least an idea of.

great book to start into de...more
Hasan AbuMeteir
من اهم الكتب الخاص بريادي الاعمال
يساعد في وضع تصور كامل للمشروع و كما انه يعتبر من أكثر النماذج مرونه و دقة
لا غنى لاي صاحب مشروع عن هذا الكتاب
Mohammed Al-Garawi
An amazing concept and an amazing set of models that you'll find really helpful if you're trying to understand the market, your organization, your competitors, and your customers.

The book covers the concept and details of the business model canvass and its uses. It also features a set of business models for the leading companies and organizations in the global market, and what makes each and every one of them excel in the market.

It also features 5 general patterns for business models that I foun...more
John Seno
Reduces business to four essential components namely; offer, infrastructure, financial viability and customer interface. These components are spread out on a big picture visual canvas called "The business model canvas" which enables us to see crucial connections and relationships within the business. This book also incorporates classic strategic management tools like PEST analysis and SWOT analysis to further enhance the value of this book. This has to be the best business book I have come acros...more
Eustacia Tan
If you're looking to start a business, this is one of the books you should be reading. I find that this book helps immensely when you're trying to figure out what exactly your business is doing.

For example, I'm helping out at a charity called Amberbrook (the reason why I read this book). We know what we want to achieve - helping youths achieve their full potential, but the details, such as how we're going to advertise ourselves, how we're going to get enough donations to be sustainable, these ar...more
Mark M.  Whelan
I recently completed the design thinking course at Stanford and was compelled to read this after seeing the author there. It's a summary of the design thinking decision process in relation to all business models.
An intuitive and inspiring examination which is easily actionable after a single read.

The overall approach appears to borrow heavily from IDEO; however, doesn't appear to sufficiently credit them..nevertheless, it's quite simply...brilliant.
Bruce Kasanoff
Jun 08, 2012 Bruce Kasanoff rated it 5 of 5 stars
Recommends it for: anyone in business
Recommended to Bruce by: Found it early
This book was so dynamic, so useful, so inspiring that it motivated the style and approach of my new book with Michael Hinshaw: Smart Customers, Stupid Companies.

BMG is a deceptively simple, extraordinarily powerful innovation tool.
Tarun Gangwani
Great primer for how business models are created and communicated. There is also a great dose of design thinking infused into the architecture of the canvas, something that is really appreciated by a novice like myself.
Abdullah Al-zamel
A Great book design and way of presenting ideas that forces you to continue reading.. Very inspiring and worths having :)
Алсыг харагч, тоглоомын дүрмийг өөрчлөгч, хувьсгал хийгчдэд зориулсан гарын авлага

Ревью гэхээсээ илүүтэй товчлол бичих бодолтой байна. Учир нь хүмүүст ширээний ном гэж байдаг шиг энэ нэг хэсэгтээ миний ширээний ном болох нь. Өөрийн ном биш учир ширээн дээрээ байлгаад байж чадахгүй, харин эндээ товчлолоо биччихвэл дэлгэцийн ном болчихно гэж санаад :)

Товчлолыг ил, нээлттэй бичиж байгаадаа бага боловч гэмшиж байна. Уг Номыг монгол хэлэнд хөрвүүлэн, хэвлүүлсэн YMC компани, Халиунбат захиралд таларха...more
I loved this book. The organization I work for, reads and discusses books on a periodic basis. This book was recommended by a former advisory board member.It is book to get you thinking about business models in a different approach. It provides exercises and strategies to create your own business model. The only drawback to this book:It is very confusing what is going on until almost the end of the book, where it shows the big picture. The book presents all the pieces of the puzzle first; a chap...more

There are many books in the marketplace to help people in business. They range from help to start a business, through to making sure the most is got out of any organisation. These books tend to have a formality about them that makes the reader take them seriously; after all business is serious enough for people to hang their futures on and depend on them for a livelihood.

Business Model Generation by Alex Osterwalder does not have this air of formality about it, as it is written very much in the...more
Blog on Books
“Business Model Generation” (Wiley) a new book by Alexander Osterwalder and Yves Pigneur. More than a book, “BMG” is a project, nine years in the making and involving the contributions of some 470 members who set out to discover and expand upon a new formula for generating new businesses and retooling existing ones around a model of what works in todays seemingly topsy-turvy, customer centric business world.

Examples from the Apple iTunes store to Amazon to the new model of book publishing are al...more
Henri Hämäläinen
I've been interested on business models for some time. I often try to understand what is important for companies for their success. For this interest I wanted to read Business Model Generation, highly appraised book about business models.

At first glance the book seemed bit too entertaining and easy to read for actually have valuable information. I admit being bit pessimistic to start reading it, but luckily I was wrong. Even though the design and layout of the book are far from normal business b...more
Dennis Boccippio
The cartoonish packaging and presentation of this book shouldn't dissuade prospective readers, there actually is some meat. BMG's slug ambitiously reads, "You're holding a handbook for visionaries, game changers and challengers striving to defy outmoded business models and design tomorrow's enterprises..." While this is a little of a breathless oversell, BMG contains good tools to work with.

Its primary offering is a very useful "Business Model Canvas" which can be used with organizations to help...more
Pete Williams
Publishers Summary:
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design...more
Paul Boos
This book is absolutely wonderful in that Alexander clearly describes how you can create and use a model to represent a high level vision and purpose for an organization, the customers served, constraints, costs, and "revenue". He even has a chapter that discusses usage in the public sector.

Another thing Alexander does is discuss how using this as a large information radiation about an organization's purpose and vision and showing evolution of this dynamically can be very powerful in keeping peo...more
Dolly Mastrangelo
This book is phenomenal. Provides a complete set of things one has to consider when building a business. What is your product, who are you customers, what is the value proposition that will make them want your product, what will it take you to do it, how much will it cost you, how much revenue might you generate. Hard work to get through all this - I'm no where near done. But I know what I need to do and Alex has given me the tool to do it.

I have also downloaded his Strategzer online tool. Again...more
Dini Sapaty
Awalnya gw excited sekali setelah baca buku ini..ini buku keren banget dan banyak2 gambar2nya
Sangat aplikatif dan jg banyak contoh menarik dari perusahaan2 besar yg menerapkan analisa utk bisnis modelnya..
Sehingga dgn produk yang sama namun business model berbeda maka akan memperoleh hasil yang berbeda..
Tapi sayangnya tulisan2 di buku ini kecil benerr.. Bapak gw gak bisa baca bookk
The font is just too small for my dad to read..oohh poor daddy..
Jadinya gw kagak bisa discuss deh ama babeh ttg buku...more
I loved this book. It took apart the components of a business down to the basics in a way that allows me to analyse businesses see scope for flexibility or re-design. The highly visual nature of the book also made it very easy to remember and internalize the concepts; concepts that will serve me for a long while.

Another unusual aspect of the book was the use of and citation recent articles by business gurus, articles in HBR and on business websites. This made it very current, the sources are of...more
Baca yang versi bahasa Indonesia malah membuat garuk-garuk kepala, dan lagi-lagi mencoba meng-inggriskan kembali dalam pikiran untuk beberapa istilah.

Gambarnya oke, berwarna, dan sangat bermanfaat untuk mengenal lebih dalam model business canvas yang digadang-gadang sebagai alternatif lebih baik dari pada model bisnis konvensional.

Jadi mau baca yang bahasa inggris
Minseok Kwon
When I started reading this book, I thought the framework introduced in this book was not so cool.
But I finished it, I figured out the most valuable content of this book was not framework itself, but the case studies in various industry.

The insight to derive proper customer, channel, infrastructure, Revenue Sources, etc. will be the barometer of successful usage of this model.
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ابتكار نموذج العمل التجاري Бизнес модель бүтээх нь Value Proposition Design: How to Make Stuff People Want Value Proposition Design: How to Make Stuff People Want Value Proposition Design: How to Make Stuff People Want

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“One way multi-sided platforms solve this problem is by subsidizing a Customer Segment. Though a platform operator incurs costs by serving all customer groups, it often decides to lure one segment to the platform with an inexpensive or free Value Proposition in order to subsequently attract users of the platform’s “other side.” One difficulty multi-sided platform operators face is understanding which side to subsidize and how to price correctly to attract customers.” 0 likes
“CS Business models with a multi-sided platform pattern have a distinct structure. They have two or more customer segments, each of which has its own Value Proposition and associated Revenue Stream. Moreover, one Customer Segment cannot exist without the others.” 0 likes
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