The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing f...
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reviews
May 07, 2011
Great book! Too much to absorb in two weeks, but alas, someone has a hold on it.
Ch 1
People need to make referrals--social capital, save each other time. Nobody talks about boring businesses, so be interesting! Be consistent. Use a system for marketing (figure out what works and develop a process around it). Focus on generating referrals--if you're interesting and good, and you have a system for getting them, you will get them.
Ch 2
Customers must trust you before they More...
Ch 1
People need to make referrals--social capital, save each other time. Nobody talks about boring businesses, so be interesting! Be consistent. Use a system for marketing (figure out what works and develop a process around it). Focus on generating referrals--if you're interesting and good, and you have a system for getting them, you will get them.
Ch 2
Customers must trust you before they More...
Jun 07, 2011
Zach
rated it: 
Referral Engine is a good follow up to Duct Tape marketing. I have used Duct Tape Marketing a TON in developing my marketing strategy and have used Referral Engine to refine it. The book was good, not great only because I think that Duct Tape Marketing covered most of what RE did and in more of an overview fashion, which is what I need at this point in time.
Dec 14, 2011
Gail
rated it: 
I knew referrals were important to my business, but this book really helped to emphasize this. Some tips he provides are really for product based businesses. But as a service business owner I found some good advice and realized that I was already doing many of the things he suggests.
May 06, 2011
Dustin
rated it:
Whether you own a business, run a business, are thinking of starting a business, or work within a business (I think that covers it) this book is a must-read. By the time I finished the book my brain was bursting with ways to turn a business into a lean, mean, referral machine. No joke, John talks about implementing referral marketing into every facet of your business and gives a ton of real-life examples of the strategies in action. I'll be reading it several times.
Mar 25, 2011
Guilherme
rated it: 
If you have to read one book on the topic you should go for: Word of Mouth Marketing by Andy Sernovitz.
The added value of the book is that it indacates a lot of ressources for tactical application and this makes it already worth the money.
The added value of the book is that it indacates a lot of ressources for tactical application and this makes it already worth the money.
Jan 16, 2012
Karen
rated it:
Talks about marketing today online and how it has changed. It talks about stuff I noticed but never realized was part of the new style of marketing.
May 19, 2011
Ryan John
rated it:
Although it contain a few major spelling and repetitive sentence discrepancies, it was still a five star read due to its outstanding educational value.
Nov 05, 2011
Andy
rated it:
excellent Book when it comes to plan your marketing. Full of ideas you can use
Jan 22, 2011
Marcus
rated it:
Just like Duct Tape Marketing, this was filled with really practical, clear ideas. A lot of marketing books I've read are filled with generalizations and fuzzy explanations. This had very well explained action plans. Highly recommend.
Oct 26, 2011
Hussain
rated it:
You think you're a social butterfly? Why not leverage it in your own business? The Referral Engine books help you find better clients and narrow the cloud of potential anybodies down 'who would buy from you and what are they like' plus how to reach them. Word of mouth has always been the stronger medium due to power of context, John Jantsh is the person to go to in utilizing this medium.
Feb 13, 2012
Jill
rated it:
Not my favorite...it just kept repeating itself. Still, it had valuable nuggets hidden it it. Looking forward to the next company book club pic!
Oct 08, 2010
Travis
rated it:
One of the most inspiring business and marketing books I've read. My copy is completely full of notes and dog-eared pages.
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