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Executive Crumple Zone
by Michael A. Sisti (Goodreads Author)
Told in a series of e-mails, this spirited novel, follows the adventures of high-energy entrepreneur Dave Powers. When he becomes head of marketing in a large health insurance company, he has no idea that he's in store for the roller-coaster ride of his life. Used to operating independently, he's shocked by the twists and turns of office politics and departmental turf ...more
Paperback, 264 pages
Published October 1st 2009 by New Chapter Publisher
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Michael Sisti has written an epistolary novel that could double as a masterclass case study in bureaucracy and modern corporate life. E-mails zing back and forth just as they do in all large corporations, serving up the gossip of the day as well as presenting the serious issues confronting upper management. If you know what 'silos' refer to in business life, you'll be able to understand and sympathize with Dave Powers, the marketing exec whose drive and creative mind propel him up the corporate ...more
MICHAEL A. SISTI has been writing professionally for over 40 years, creating advertising copy, magazine articles, and a satirical column called Local Color. His lengthy career has included every aspect of marketing including branding, advertising, public relations, promotion and sales. He also lectures on marketing, branding, creative thinking, career and entrepreneurial advocacy topics. He lives ...moreMore about Michael A. Sisti...