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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business

3.68  ·  Rating Details ·  80 Ratings  ·  12 Reviews
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products.

The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growt
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Hardcover, 240 pages
Published October 11th 2005 by Crown Business (first published 2005)
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(showing 1-30)
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PJ
Jun 30, 2007 PJ rated it really liked it
Shelves: miscellaneous
Clarifies pricing concepts for the layman. Makes me evaluate the value I place on products/ services actually.
Christian
Apr 19, 2009 Christian rated it liked it
Very useful when setting prices.
Dave Hall
Dec 22, 2016 Dave Hall rated it it was amazing
Great overview of pricing strategies and how they work. Good read for the consumer and business owner.
Melissa
Sep 07, 2011 Melissa rated it really liked it
Shelves: biz-money-econ
I never thought I'd find a book on pricing enjoyable to read, but Mohammed does a wonderful job of livening a dry topic with interesting examples and humor. He outlines a number of strategies for pricing products and services that are simple to implement, and I took away a great deal of helpful information that I can put into practice in my business immediately. My only complaint is that the first 80 or so pages could have been condensed to less than twenty. They felt super repetitive, and were ...more
John
Aug 03, 2016 John rated it it was amazing
Must have for any small business owner. The Art of Pricing was referred over from a Seth Godin marketing class. Rafi Mohammed breaks down the valuation of pricing structure in an easy to learn form. I checked this book out from the library but will most likely purchase it as reference for years to come.
Krista Goon
Oct 04, 2014 Krista Goon rated it really liked it
Shelves: fave-books
Fascinating insight into pricing and psychology of price. Made so many notes I might as well re-read it. Rafi makes a dry subject totally entertaining and inspirational!
Lori Grant
Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on licensing and pricing for the knowledge worker, manager, executive, or entrepreneur.
Dina
Sep 16, 2012 Dina rated it really liked it
Shelves: business
Totally de-mystifies the world of pricing by using real-world examples and a light touch. I interviewed the author. Highly recommended.
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