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The Business of iPhone App Development: Making and Marketing Apps That Succeed
The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. T ...more
Paperback, 393 pages
Published February 26th 2010 by Apress
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As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development and UI design, and created the official iPhone app for NovelRank (available free in the iOS App Store). When he's not building iOS apps, he can be found writing. Dave is the author of "The Business of iPhone and iPad App Development" (Apress) and "The Developer Sketchbook" series, a co-author of "Beginning iPa ...moreMore about Dave Wooldridge...