Key Features:
<ul type="disc"><li>Provides “Hands-Online” activities: Internet resource exercises challenge readers to apply concepts to their world in “real-time” on the day that they read the chapter.</li><li>Offers “Questionable Claims” boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills.</li><li>Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations.</li><li>Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.</li></ul>Intended Audience:
This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.
]]>Key Features:
<ul type="disc"><li>Provides “Hands-Online” activities: Internet resource exercises challenge readers to apply concepts to their world in “real-time” on the day that they read the chapter.</li><li>Offers “Questionable Claims” boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills.</li><li>Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations.</li><li>Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.</li></ul>Intended Audience:
This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.
]]>Key Features:
<ul type="disc"><li>Provides “Hands-Online” activities: Internet resource exercises challenge readers to apply concepts to their world in “real-time” on the day that they read the chapter.</li><li>Offers “Questionable Claims” boxes: Discussions present alternative perspectives on sometimes-over-hyped claims and serve to help sharpen critical-thinking skills.</li><li>Discusses computer systems and networks: Server-side and peer-to-peer technologies are introduced as models for understanding online public relations.</li><li>Focuses on how real people are using online media to communicate: Online public relations is more a matter of what people are doing with online media technologies than what these technologies are doing to people.</li></ul>Intended Audience:
This text is designed for advanced undergraduate and graduate courses in Public Relations strategies and practices such as Public Relations Cases, Public Relations Management, Public Relations Strategy, and Public Relations Campaigns.
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