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Preview — Findability Formula by Heather F. Lutze
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. ...more
ebook, 256 pages
Published March 16th 2009 by Wiley, John & Sons, Incorporated
(first published November 30th 1961)
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(showing 1-30 of 45)
This book takes the mystery out of pay-per-click advertising on search engines. Really explains the smart way to do it without wasting a ton of money - in easy-to-understand language. Heather's approach makes a lot of sense. I hope the details aren't already out of date considering how quickly the internet and search engines change. New developments are already making currently recommended optimization techniques for organic search engine rank obsolete. Is this also true for PPC strategies? Bett ...more
Feb 03, 2012 Lisa rated it 4 of 5 stars · review of another edition
Good book for what I was looking for, which was primarily how to optimize PPC campaigns and keywords. Not a good book if you are focused on SEO, however, but perfect for a beginner like myself. I have other books for SEO anyway.