Goodreads helps you keep track of books you want to read.
Start by marking “Findability Formula” as Want to Read:
Findability Formula
Enlarge cover
Rate this book
Clear rating
Open Preview

Findability Formula

3.78 of 5 stars 3.78  ·  rating details  ·  18 ratings  ·  5 reviews
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. ...more
ebook, 256 pages
Published March 16th 2009 by Wiley, John & Sons, Incorporated (first published November 30th 1961)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Findability Formula, please sign up.

Be the first to ask a question about Findability Formula

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 45)
filter  |  sort: default (?)  |  rating details
Richard Sparks
This book takes the mystery out of pay-per-click advertising on search engines. Really explains the smart way to do it without wasting a ton of money - in easy-to-understand language. Heather's approach makes a lot of sense. I hope the details aren't already out of date considering how quickly the internet and search engines change. New developments are already making currently recommended optimization techniques for organic search engine rank obsolete. Is this also true for PPC strategies? Bett ...more
Lisa
Good book for what I was looking for, which was primarily how to optimize PPC campaigns and keywords. Not a good book if you are focused on SEO, however, but perfect for a beginner like myself. I have other books for SEO anyway.
Jo
Heather does a great job of showing how to navigate this world of search word marketing. I will refer to this book again and again.
Rachel Meyers
This book is all about Adwords, if that's what you're looking for. I really wasn't but it had a lot of good info.
Angela
GOod ideas about how to nest search terms with a URL in order to obtain better hits results.
Chris Reighley
Chris Reighley marked it as to-read
May 07, 2014
Simone
Simone added it
Dec 28, 2013
Ronald Kuin
Ronald Kuin marked it as to-read
Aug 15, 2013
Nolen
Nolen marked it as to-read
Mar 15, 2013
Daniel
Daniel added it
Oct 09, 2012
Alex
Alex marked it as to-read
Apr 19, 2012
Jacquelyn
Jacquelyn marked it as to-read
Mar 09, 2012
Steve
Steve marked it as to-read
Feb 08, 2012
Will Devlin
Will Devlin marked it as to-read
Dec 30, 2011
« previous 1 next »
There are no discussion topics on this book yet. Be the first to start one »
Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing

Share This Book