In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groun ...more
In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that. Nevermind that the French language was invented before knowledge of the moon's reflective propert ...more
Anyway. First off, the most parts was about American culture so I don't know I found it weird and funny in some points I mean some of his codes doesn't make sense to me and the r ...more
After th ...more
Especially interesting for anyone interested in marketing or advertising. But really interesting just to analyze your own motives and throught processes as well.
I want to own this one just to remember the codes - or maybe I'll just write them all down before I take it back to the l ...more
The country's culture is a determining factor in the behavior of persons that grow up there, as each c ...more
Secondly and most importantly the basic problem I had with this book is that it approached American culture as monolithic. That is to say WHITE! I had to read between the lines to try to understand what other parallel Americas might have as codes. For example Blacks Americans are Americans but their code for WORK must be by definition different than WHIT ...more
First time I ever see/read an explanation (to which I d ...more
The book was very good. Its teachings can be applied in various professions, from marketeers to attorneys. I thought the narration wa ...more
I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, In ...more
The Culture CodeThis book describes his process and tells many great stories about how cultures feel and think about certain things. His process allows him to boil down how a culture feels about a concept to a single w ...more
I enjoyed that he often used French culture to compare and contrast with American culture. I always think Westerners have the same attitudes about things - but in reality, even though our lives may be similar, every day things have very different perceptions in our respective cult ...more
I wanted to look at it again to make sure I didn't miss anything, but I think I already donated it because looking at it pissed me off for having was ...more
I enjoyed the last section on how Americans and Europeans see each other and themselves.
Even if you don't agree with his codes, it makes you think about what things like wei ...more
That said, am still debating if "Adolescent" truly captures/describes America/Americans, as the author is still very focused on the the Old World (England, France, and Germany) vs. the New Wor ...more
French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Fair enough, but after that, it's all downhill. Rapaille intends his theory of culture codes to help us understand "why people do what they do," but the "fundamental archetypes" he offers are just trumped-up stereotyp...more
Just because some things seem logical doesn't mean that they are, and Rapaille tries to get us to believe in him without giving us any reason to. The book is filled with more self aggrandizement than I thought could possibly exist.
Rapaille feels that he is so in love with himself t ...more
"Clotaire Rapialle" is a cultural anthropologist who has performed studies of the cultures of several countries as an aid to market research of some of America's leading companies. He has discovered striking differences in attitudes, beliefs and cultural associations in residents of the United States and other countries.
Synopsis: It's a fast read and full of interesting informat ...more
One of Dr. Rapaille's students urged his father, a Nestlé employee to attend one of Dr. Rapaille's lectures. In his lecture, Dr. Rapaille covered Paul D. MacLean's theory of the reptilian brain and Konrad Loren ...more