Winning in Emerging Markets: A Road Map for Strategy and Execution
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Winning in Emerging Markets: A Road Map for Strategy and Execution

3.8 of 5 stars 3.80  ·  rating details  ·  25 ratings  ·  4 reviews
Already cited by the Financial Times,, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets—and then quickly gaining a competitive edge in those high growth regions.

Advancing the discussion about emerging markets themse...more
Hardcover, 272 pages
Published April 28th 2010 by Harvard Business Review Press (first published 2010)
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This is a book about how firms competing in emerging markets succeed. It is written by two Harvard Business School stars, so you know right away that it will have a unifying framework of some sort, which is then applied to a variety of firms and circumstances. Envisage it as an outline for a semester or quarter class at HBS, which you could supplement by purchasing additional articles or case studies about the specific firms discussed.

As these books go, this is a good one and fairly enjoyable. I...more
"A fundamental premise of our work is that emerging markets reflect those transactional arenas where buyers and sellers are not easily or efficiently able to come together. Ideally, every economy would provide a range of institutions to facilitate the functioning of markets, but developing countries fall short in a number of ways. These institutional voids mak a market 'emerging' and are a prime source of higher transaction costs and operating challenges in these markets." (6)

Taxonomy of market...more
A fantastic piece of work for anyone interested in trade and value networks.
I had to read this for a board meeting. Krishna is a brilliant guy and the concepts are "a-ha" kinds of thinking. Very interesting if you are thinking about global expansion of any business.
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