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The Evolutionary Bases of Consumption
by Gad Saad
The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. This lens of analysis ...more
Paperback, 339 pages
Published January 23rd 2007 by Lawrence Erlbaum Associates
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