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10-10-10: A Life-Transforming Idea

3.35 of 5 stars 3.35  ·  rating details  ·  744 ratings  ·  145 reviews

Any choice you make -

any decision -

will benefit from

10-10-10.

We all want to lead a life of our own making. But in today's accelerated world, with its competing priorities, information overload, and confounding options, we can easily find ourselves steered by impulse, stress, or expedience. Are our decisions the right ones? Or are we being governed, time and time
...more
ebook, 224 pages
Published April 14th 2009 by Scribner (first published 2009)
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Community Reviews

(showing 1-30 of 1,417)
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Victoria Klein
Before you assume this is “just another self-help” book, I encourage you to drop those thoughts at the door. This is not a self-help book; it is not out to fix your life. Author Suzy Welch is very open about the fact that her 10-10-10 “life management tool” is not a solution to all your problems – it is simply meant to help you make informed, intelligent decisions that aren’t based purely on tension or emotion.

The concept is simple: phrase your problem as a specific question that you need to ans
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Leah
A. selected this as part of our "twenty-something/twenty-nothing career/personal development book club." Yes, we're that cool.

The most fascinating part of this book was that the author had an affair with a man twenty-five years her senior, and the time I spent googling and thinking, "really?". This really isn't the topic of the book, but merely a branch from which I pursued my own nosy, entertainment-weekly interests.

Now for the book:

10-10-10 makes a far better article/column than a book. To s
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Natalie
The 10-10-10 approach is an excellent tool for making decisions. The idea is that you think of a decision you need to make and ask yourself how it will affect your life in 10 minutes, then 10 months, then 10 years. You use your value system to guide what outcome would be favorable to your long term goals or aspirations. The biggest problem I saw in this book was that some people's values leave much to be desired so their choices are not necessarily always moral or good choices. While I appreciat ...more
Kathleen
I have just finished reading Suzy Welch's 10-10-10. In this book she teaches you to address the problems that arise in your life. First by phrasing the problem in the form of a question, then to analyze the different possible solutions and their effect on your life in 10 minutes, 10 months, and 10 years. She believes that by addressing the issues in this manner you will arrive at the proper solution for yourself based on your personal values. Suzy brought so many personal examples from her own l ...more
Amanda
My book club is reading this for June - otherwise, I probably wouldn't give it a second glance.

But boy was I surprised. I actually like this quite a bit. I can see how using the 10-10-10 (immediate future, short-term long-term future, and way off in the distance long-term future) framework can be incredibly helpful when a person is faced with making a giant decision (should I try for that promotion, should I have another child etc). But as I told a buddy the other day, I can't live my life frami
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Karla
10-10-10 The idea is that when you need to make a decision, look at what will be the results in 10 minutes, 10 hours, and 10 years. Good idea - bad book. The premise could be explained in a short article. The author managed to stretch a book out of it by including many, many examples of how people used this tool and made the right decision. I found the book boring and repetitive. I guess if Oprah likes your idea, you can get a book published out of it. I also found the author to be somewhat smug ...more
Charlene
Great, winning philosophy, just so so read.
You can get the idea in far less than the book's 200 pages.
From the great "O" opra to FAST Company and leaders in the field of decisionmaking (such as Stanford Professor Chip Heath) they all agree.

Do you have to make a difficult decision.... Business writer and author Suzy Welch suggests making that call by using the 10-10-10 rule to get your priorities in order first. The brain knows that decisions are rooted in feelings, and the long-term consideratio
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Bonnie
10-10-10: A Life Transforming Idea is an amazing book, chock full of great ideas, anecdotes and humor and it is written by best-selling author Suzy Welch, a mother of four and a columnist for Business Week and O, The Oprah Magazine. Suzy developed this 10-10-10 principle from her own experience as a mom and businesswoman. The 10-10-10 principle is a wonderful tool to help you think through choices and determine how a decision would impact your life immediately (10 Minutes), in the short term (10 ...more
Hillary
I thoroughly enjoyed this book. I was a bit distracted while reading, since I usually would pick it up on my lunch break, so I think a reread would be helpful. I think the idea presented is great: thinking about the impacts of your decisions in the present, near future, and far future. I enjoyed the examples given and loved to see how "10-10-10" can be applied to all sorts of situations.
g
This review has been hidden because it contains spoilers. To view it, click here.
Jay
Simple concept - think about short term, medium term and long term impacts of decisions. Lots of anecdotes on the use of this process. While in the anecdotes the people making decisions came up with some kind of story for each time view of their decision aftermath, I think they could have as easily come up with totally different stories that would have suggested they make different decisions. So I see this method as one of many to consider when making decisions, certainly not the only one.
Janie
What turns out to be a really simple tool for decision making, is also very profound. She teaches us to make decisions based on our values and to ask ourselves three questions when making decisions. 1) What are the consequences of my decision in 10 minutes? In 10 months? And in 10 years?
It is simple, but yet it takes some time and effort. She gives a lot of illustrations from her life and others that shows how it works.
Cattitude
Got this on one of those complete random book hunts in the library.

A very simple idea is presented in also a very simple, non-pretentious way. However, it felt to me that the book was just full of anecdotes of other people on who did this, rather than how to effectively use this idea. It was an easy read though.

I also thought it had a major weakness: Usually (for me at least) the difficult part is not to give decisions, but to execute them. For example, most people who are in a toxic relationshi
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Joseph
A simple book that talks about making decision by considering 3 timeframes; now, later and future (i.e. in 10 minutes, 10 months and 10 years, figuratively speaking).

Gave many examples on how to apply 10-10-10 in different parts of life. The basic idea is to start with a question and then weigh the pros and cons under each timeframe. Also equally important is to uncover our inner values so that the decision making process is more in sync with what we want. She called it 'value excavation'.

I thi
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Christine
Great concept--but you don't need an entire book to explain it. I did enjoy reading it, but would rather have gotten it from the library, as the main concept of the book is about as large as her original article in Oprah about it.
Rachel Blom
A quick, yet profound read which has impacted my thinking. It's a simple concept: when faced with difficult decisions, think about how you will feel in 10 minutes, 10 months, and 10 years. It will help you make the right decision. Suzy Welch shares many stories of how this principle has helped people make the right decision. It makes this book highly readable, but also somewhat longer than it has to be. Really, after the first chapter you sort of get the point. Still, I like the slightly humorou ...more
Antonia
I don't give this five as I agree with the person who said that the book could in fact be shorter - by about a third in my opinion. She repeats the point in a multitude of scenarios for you.

But, the advice is good. I think we all apply some concept of the 10-10-10 principle to the big decisions in life but what this book shows us is that it can be applied to the little decisions too - the day to day ones which can be all the more challenging. And it also forces you to consider what your values a
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Clare
I can’t wait to make a decision! Seriously, 10-10-10 takes you thru the 10 minutes, the 10 months and 10 years of your decision.

The key is to ask the right question, and to have it be a yes or an answer.
Three key components:
The Question
Data collection
Analysis

“Knowing what I now know about all of my options and their consequences, which decision will best help me create a life of my own making?”

For example: Should I go back to work?

Well, the first 10 minutes of yes mean work and stress findin
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Mike
I was afraid when I read the introduction that this book would be another one of those formula for happiness books like The Secret. But I was wrong, and happily so. Welch describes a way of thinking about making decisions. Again, at first, I thought this would be from the perspective that there were no absolutes, only choices. But she only applies this to the kinds of decisions that we make every day where there really is no right or wrong. Now, she does apply 10-10-10 to the question, "Should I ...more
Willa
I picked this book up at the library. It's a simple but apparently valuable decision-making strategy that allows you to make choices that fit your values. The book was mostly stories about the author or other people who had used the idea to make decisions in different areas of life -- work, education, family, relationship, friends, etc. The principle itself is so simple that it didn't really need much explanation. You just reflect, for the available alternatives:

What will happen in ten minutes?
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Regina
Oct 20, 2009 Regina rated it 2 of 5 stars  ·  review of another edition
Recommends it for: anyone looking to make a big decision(s) anytime soon.
Recommended to Regina by: no one.
Shelves: influential
I think I walked into this expecting to hear what Suzy did to realize she needed a change, exactly how she changed her life, and then a well delivered "how-to" for applying this to your own life. The first two parts; the why she needed a change, and what she did to change her life were both communicated very well. Then the remainder of the book were multiple examples of people she has come across who used her method to make decisions quickly, but what I feel it lacks (with about 2 minutes)..is a ...more
gina
An enjoyable listen. Suzy does a good job reading her own work. I'm always interested in books that present different ways of considering your life and problem solving and Suzy's ideas are definitely worth hearing. I don't think you need an entire audiobook to understand and begin using her ideas though. However, I liked hearing other people's stories even though I see a major flaw in her proposal of using 10 10 10 to problem solve.

She says you should consider every problem by discussing what wo
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Kresimir Mudrovcic
Although the main principle of this book in theory makes sense, book provides no science or proof behind that theory and also doesn't approach the topic in detail. It also heavily relies on one's mood and point of view at the moment of 10-10-10 analysis. I honestly expected more serious approach to this interesting topic.
Also listing mostly "good examples" that support the theory is just unprofessional.

I think there are far more better books, although the idea of this book is quite good. Maybe s
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Devin Partlow
10-10-10 got her Jack Welch, its gotta be one of the top life managements principles based on that alone! No, though she didn't really boast about that, I was confused through the first half of the book why, taking in account that it is a pretty good way to attain distance in decision making, 10-10-10 gained sooooo much popularity. Once she got to the part about her new husband Jack I figured it out.

Again its a great method but it could have easily be explained in 10 sentences, maybe even 10 pa
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Rena Maureen
I am reading the large print type of this book. The large print version has 285 pages and I'm presently on page 162.
The concept of 10-10-10 is taking time to review a decision as to how the choice you make will effect consequences within 10 minutes,10 months and 10 years. It does not hold you to that particular time frame but gives you an idea of thinking of what the consequences could be as a result of your decision or action regarding a situation in your life. Suzy Welch gives many life examp
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Elizabeth
This review has been hidden because it contains spoilers. To view it, click here.
Tamara
So simple that you wonder why you haven't been using 10 10 10 as a decision-making tool all along. 10 10 10 is a process of examining your thoughts, feelings and values about decisions in your life in the immediate (10 minutes), short-term (10 months) and long-term (10 years). Many decisions are difficult, but Suzy offers a way for people to step back and approach the process strategically, with well-thought out reasoning rather than heading for our ever-favorite "gut check".

The book was an easy
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Erik Dewey
A quick read, Suzy Welch's 10-10-10 presents her decision making process. What I find interesting is the whole concept is presented by the third chapter and the remaining chapters are just applying it with numerous examples found within.

I liked the different perspective that the 10-10-10 process brings and I'll be incorporating it into my life without any major changes.

My only issues with the book were: 1) I got so tired of 10-10-10 being used as a verb. In fact I got tired of reading 10-10-10 o
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Dincy
I'm at a crossroads and picked this book up thinking that it might help me in the process of getting to that all important decision. It's a very useful theory, 10-10-10, and one I'm attempting to use. The book belabours things some, even though the examples on how 10-10-10 has been put to use in various scenarios was interesting. I read this because I felt as though I needed it, and I think I got what i wanted from it. But my overall feeling remains... Meh.
Bookworm
10-10-10 is about changing your life in three steps. Pose your question, gather information...ie...what are the consequences of your different options, then analyze the results. Once you have the information gathered and look at your different options, then you can make a the best decision for yourself. 10-10-10 encourages you to look at the bigger picture.
I found this book to be a helpful tool for anyone looking to better themselves. The process of 10-10-10 does make sense. The author includes
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Suzy Welch is an author, commentator, and business journalist. She writes a weekly business column, The Welch Way, with her husband, Jack Welch. The Welches are also the co-authors of Winning, a #1 Wall Street Journal and international bestseller, and its companion volume, Winning: The Answers. On her own, Suzy is a columnist for O, The Oprah Magazine, where she writes frequently about balancing w ...more
More about Suzy Welch...
Winning Winning: The Answers: Confronting 74 of the Toughest Questions in Business Today Vincere! Paixão por vencer The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career

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