The Secrets of Advertising to Gen Y Consumers
'The Secrets of Reaching Gen Y Consumers' is filled with practical, innovative, & easy-to-implement techniques for marketing your products & services to the younger generation, & shows businesses how to leverage the internet & social media to gain customers, & how to create a brand that Gen Y will be loyal to.
Paperback, 116 pages
Published April 1st 2010 by Self Counsel Press
(first published 2010)
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This is easily one of the most useless books i've ever read, written by a pompous author whose only claim to expertise is being in gen-y. He writes that Gen Y does enough research to "make Thomas Edison blush" and fills a book with unsupported claims and random opinions. Most nauseatingly, somebody has told this misguided soul he has the gift of comedy. Not worth the paper it's printed on.