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SPIN Works!
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SPIN Works!

3.5 of 5 stars 3.50  ·  rating details  ·  10 ratings  ·  1 review
SPIN Works! is an activist-friendly and extremely useful media guidebook produced by the SPIN Project (Strategic Press Information Network). This guidebook is full of media tips, tactics, strategies, and real-world examples, based on the SPIN Project's work with hundreds of public interest organizations across the nation. It's designed to give grassroots organizers and peo ...more
Paperback, 128 pages
Published June 10th 2000 by Independent Media Inst
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Eric
Started reading as "homework" for my volunteer work with the Campaign for Better Health Care, a non-profit advocacy group in Illinois.

The book is a good primer for learning how to deal with the media to publicize events and programs. I didn't make it through the whole thing because my needs were fairly limited, and I hadn't read any similar material before so I can't really comment on it's relative usefulness.

It does strike me as fairly common-sense material, but for someone that hasn't been in
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Martha
Martha marked it as to-read
Nov 01, 2014
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