Surprising Insights from the Unchurched and Proven Ways to Reach Them
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Surprising Insights from the Unchurched and Proven Ways to Reach Them

3.87 of 5 stars 3.87  ·  rating details  ·  106 ratings  ·  11 reviews
We've read all the hot books on evangelism, we've attended scores of seminars---and still we're not reaching the unchurched. Eighty to ninety percent of churchless Americans will never darken our culturally relevant, seeker-sensitive doors. What are we missing? Maybe we've been asking the wrong people. Instead of consulting the unchurched masses, it's time we heard what th...more
Hardcover, 288 pages
Published August 1st 2001 by Zondervan (first published 2001)
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Charissa Howe
I have consistently been pleased with the books that Geneva College uses in the Community Ministry Degree Completion Program. Surprising Insights from the Unchurched and Proven Ways to Reach Them by Thom Rainer is no exception. Now, I will add the disclaimer that if you aren't interested in what gets people in the door of a church (and back again consistently), this book will bore you to tears. That said, if you are in ministry of just about any sort, but especially church leadership, this book...more
Chris Huff
I love these kinds of books. I love stats and I think we can learn a lot from others. The last chapter which summarized the notable findings of the survey was the best chapter of the book, and I will likely come back to it in the future.

My only critique is that sometimes the book seems to recommend things that can't possibly be reasonable for all churches across the spectrum to implement. For example, at one point, it suggests spending "a few thousand dollars" on adequate signage. If we spent a...more
Some good reminders here, and a great concept interviewing people that went from unchurched to churched. I'm always reticent about books based on surveys, especially when asking questions like "What led you to choose this church?" Reason being, oftentimes what we perceive as our reasons are not necessarily the real reasons; so much goes on below the surface. Also, when you ask someone that has been in the church for 6 months what is most important, they've already had enough time to know that "d...more
Joshua Skogerboe
EXCELLENT excellent excellent. I don't have enough stars for this book either. Every pastor should read this book. If we want to reach our culture with the Gospel, we must be students of the culture, and we must understand and know who we are talking to. This book focuses on those who have recently come to faith, drawing insights from those in the culture who have been successfully reached with the Gospel. Par for the course for Rainer, the book is full of excellent research and statistics, but...more
Another powerful and insightful book Rainer. A must read for any church who has a heart for reaching the lost. Great insights into what is happening on the ground, vs. what people think is going on.

Very good insights for church leaders. The principles are solid although the statistics are becoming outdated because of the age of the book.
Brian Reagan
An excellent book for anyone who wants some solid things they can do to move their church onto the path of numerical and spiritual growth.
Cathy Campbell
This book is for Christian leaders. It comes out of the Billy Graham association by Thom S Rainer.
The title is no misnomer. Very helpful and very surprising. A must read.
Tyrone Steele
Too long, but very well written.
Doug Winder
Just pick out the bones.
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Thom Rainer is the president and CEO of LifeWay Christian Resources. Prior to LifeWay, he served at The Southern Baptist Theological Seminary for twelve years where he was the founding dean of the Billy Graham School of Missions and Evangelism. He is a 1977 graduate of the University of Alabama and earned his Master of Divinity and Ph.D. degrees from The Southern Baptist Theological Seminary.

In a...more
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“Myth # 2: The unchurched are turned off by denominational names in the church name.” 0 likes
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