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Marketing Genius

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3.95  ·  Rating Details ·  85 Ratings  ·  6 Reviews
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intel ...more
Hardcover, 490 pages
Published March 31st 2006 by Capstone Publishing (first published January 1st 2006)
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Lilia
Apr 22, 2011 Lilia rated it it was amazing
This is a good book, though it seems this book is.. a little bit too heavy for a new-comer in marketing :D
This book is actually for marketing managers and those who are in higher level, but this is really a good book if you want to enhance your knowlegde about marketing! ^^,
Nicoleta Vasile
Mar 05, 2013 Nicoleta Vasile rated it really liked it
I consider it a very good, useful book for those who want to develop their business and promote it. Even if it is a little bit old, its information is still available.
Andi Primaretha
Sep 27, 2007 Andi Primaretha rated it liked it
Recommends it for: marketer
Shelves: marketing
It's a good one even it's a though one to understand.
Beber
Aug 13, 2007 Beber added it
good
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Marketing Genius 1 2 Oct 03, 2007 05:33PM  
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Peter Fisk is a brand, innovation and marketing expert - making sense of fast-changing markets, learning from a new generation of business, digital and physical, large and small, west and east … inspiring and enabling you to innovate and win in the exciting new world of business.

He is a bestselling author and inspirational speaker, combining the most inspiring ideas and practical action, and an in
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