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The Power of Nice: How to Conquer the Business World with Kindness
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The Power of Nice: How to Conquer the Business World with Kindness

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3.72  ·  Rating Details ·  804 Ratings  ·  136 Reviews
In today's interconnected, global marketplace, reputation is more crucial than ever. Companies and people who can be counted on for cooperation and fair play will forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. Studies also show that "nice" companies have lower employee turnover and recruitment costs and higher pr ...more
Audio CD, 0 pages
Published January 1st 2007 by Blackstone Audiobooks (first published January 1st 2006)
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Community Reviews

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Julie
May 23, 2011 Julie rated it really liked it  ·  review of another edition
Before I review this book, I need to level with you and tell you that I, myself, am painfully nice. Or, maybe considerate is a better word. Anyhow, I didn’t read this book to find out how to be nicer. I read this book to try and prove to myself that nice is *not* a detriment to success. For the most part, the authors were able to help me with this determination.

The authors, Robin Koval and Linda Kaplan Thaler, begin with “nice is the toughest four letter word you’ll ever know.” They start with t
...more
Lauren
Jul 20, 2013 Lauren rated it it was ok  ·  review of another edition
Shelves: 2013-reads, nonfic
The authors of this book, Linda Kaplan Thaler and Robin Koval, run an advertising company that has proven that nice guys don’t finish last. Sharing the business practices they have adopted over the years, The Power of Nice is a book that insists that playing nice can get you to the top of the industry.

This was a super short book that shared some pretty basic principles:
If you’re nice to everyone, eventually this niceness will pay off and great opportunities will become available to you.
Listen
...more
Pio
Jan 20, 2016 Pio rated it it was ok  ·  review of another edition
Shelves: non-fiction
Cảm ơn vì đã nhắc tôi phải thảo mai nhiều hơn.
Hanki Nguyen
Dec 24, 2015 Hanki Nguyen rated it it was amazing  ·  review of another edition
Shelves: business
Một quyển sách tuyệt vời để giải quyết bao nhiêu mối quan hệ và công việc cho năm mới. #fantastic
Jessica
Nov 23, 2014 Jessica rated it really liked it  ·  review of another edition
Though the principle is simple, and perhaps even common sense, The Power of Nice illustrates the importance of being kind. Written by two business women in the Manhattan advertising world (the woman who wrote the Toys R Us theme song, and the firm that created the Afflack duck commercials) the emphasis is on the kind of business and capital their own firm is based on. These executives researched countless of examples, across industries and lifestyles, in order to find personable, relatable anecd ...more
Shonna Froebel
Nov 19, 2012 Shonna Froebel rated it it was amazing
The authors and the CEO and the president of Kaplan Thaler Group, one of the fastest-growing ad agencies in the US. They cite their own experiences as well as those of others to illustrate how being nice doesn't mean being walked on, but means being respectful and thoughtful of others. They talk about saying "yes" and how it doesn't always mean that you committ yourself to doing yet another thing, but that it can also mean helping those asking to find the right person that can help them. The exa ...more
Kurt Gielen
This book is old wine in new bags. Nothing new here, all existing (and often good) advice, looked at from a "nice" angle.
The only reason to read this book is to learn that you can be succesful without being an aggressive alpha-male person. But seriousl, you don't need a book for that, here's my advice instead:

"You can be successful on your own terms, if you choose to. And if that includes being nice, fine. If not, also fine. Now stop reading books and go f€@kin' do it!"

As you can see, my terms i
...more
megan-redwitch
May 14, 2017 megan-redwitch rated it really liked it  ·  review of another edition
quick, not too repetitive, & very well thought out / intentioned. i believe in being nice i.e. honey gets you farther than a sting. & i live by that idea. & i think there is a place for that idea in business. these authors agree & express the rationale well, & in ways i think that apply to how you inhabit your non-business world as well in business. especially enjoyed their little end cube activities to the chapters. it's not groundbreaking or anything but i think if more peo ...more
Jinshana Praemcheun
i like this book. Eventhough I have practiced many habits on my own already out of Buddhist teaching of Compassion. it is nice to see writers put the power of nice in a more challenging scenario, Business world.
Dive in and get tipped here and there and see if you could adopt this into your life. more or less.
Kate
May 29, 2014 Kate rated it really liked it  ·  review of another edition
Key quote
"The power of nice is about being kind, not phoney" Pg. 39

Overview
Linda Kaplan and Robin Koval believe that nice has an image problem, in their book they set out to challenge the current culture of survival of the fittest which pervades the workplace, the 'me vs. you' scenario. Demonstrating how nice can be a powerful asset in solving, and eliminating, everyday problems. In a couple of hours you are able to gain a broad insight into the concept of kindness; in each chapter they outline
...more
Anita
Jan 01, 2017 Anita rated it it was amazing  ·  review of another edition
This was a really enjoyable read
Anton
Apr 18, 2008 Anton rated it really liked it  ·  review of another edition
Recommends it for: All leaders
Recommended to Anton by: A senior and exceptionally "nice" client, friend and colleague
This book simply, succinctly, yet compellingly, lays out the considerable force that generosity of spirit, authentic listening, and a deep and abiding will to serve brings to organizations. This is the unadorned and straight-talking truth about creating wholesome environments in which strong professional communities are best able to thrive. It presents an effective antidote for the convoluted and tortured logic of unbridled aggressiveness, fierce competitiveness, and negative critique that have ...more
Andrea Snell
Jul 31, 2011 Andrea Snell rated it really liked it  ·  review of another edition
Kinda cheated and listened to this one on audiobook. :P This was written by a couple of very successful female advertising executives ( they sound like female - and much happier versions of Madmen) who believe it is infinitely more effective to be nice, considerate, cooperative, etc. than to be ruthless and self absorbed. Linda and Robin are great storytellers and share many a compelling tale about how a little consideration --- or the lack of it -- made a huge difference --- often being the thi ...more
E
Jul 06, 2009 E rated it really liked it  ·  review of another edition
Real-life stories on why being nice pays

Niceness has a bad name in business. Indeed, usually it seems as if the bad boys and girls get ahead, not the good and kindhearted. No one would call former GE chief Jack “Neutron” Welch or Leona “Queen of Mean” Helmsley nice. But Welch started poor and is now worth $720 million. High-school dropout Helmsley was a billionaire until her tax-evasion fall. Authors Linda Kaplan Thaler and Robin Koval say these two toughies are not-so-nice exceptions that prov
...more
Clare Cannon
Apr 29, 2010 Clare Cannon rated it it was amazing  ·  review of another edition
Shelves: non-fiction, adults
This refreshing take on professional and personal life is well worth a read. It’s authors Linda Kaplan Thaler and Robin Koval have moved their advertising agency to the top of the industry by following a simple but powerful philosophy: it pays to be nice. Through their own experiences and those of other people and businesses they demonstrate why contrary to conventional wisdom nice people finish first. Initially they seem to be tempting you to go straight for the reward: nice people live longer ...more
Waseem
Nov 06, 2013 Waseem rated it it was ok  ·  review of another edition
I found this book a bit boring and common sense. It vaguely covered various subjects from business, customer service, career to relationships in realms of being nice. Kinda makes you wonder what the proper purpose of this book actually is?...

Secondly (although it is prefaced to say book is not about turning you into a push over or door mat) but then again all the case studies or examples shared are idealistic and obviously one wont turn into a door mat, - but in the real world out there this boo
...more
George
Oct 22, 2009 George rated it liked it  ·  review of another edition
POLLYANNA PAP.

But a quick and enjoyable read.

“In the end, being a cheerleader is far more effective than being a drill sergeant.” ---pg. 80

‘The Power of Nice: How to Conquer the Business World with Kindness,’ by Linda Kaplan Thaler and Robin Koval, is one of those books we all wish the other guy would read and assimilate, but somehow know they never will. ‘They’ are already too comfortable with the idea of power, and the concept of ‘nice’ never enters their ken.

So, as a sort of a second-best e
...more
Marla
Oct 03, 2013 Marla rated it really liked it
Audio book is really fast since it's only 3 hours. I think a lot of this is very common sense. Of course, what you put out there you will get back and if you are unkind to someone you could meet them later in life and need something. They could remember that unkind experience and karma will bite you in the butt and they might not be so nice to you. So no matter what you might think, everyone deserves kindness and everyone could be a person you might need something from in the future. I work with ...more
katie
Jan 12, 2009 katie rated it really liked it  ·  review of another edition
One day at work I had a customer treat me really badly. I remembered this book was on my leader's book shelf. I excused myself from the customer promising to be back momentarily. I grabbed the book from Celeste's office and came back to my rude customer and put the book standing up in front of him on my desk. The look of shock on his face was priceless. I promptly told him to leave and try coming back tomorrow and with a smile and we could then resume business. The preface to this book is writte ...more
Margot
I guess I was expecting something written by a sociologist/inter-communications specialist, with data points and practical advice based on scientifically gathered data, that addressed practical and nice ways to deal with difficult people. This book, on the contrary, is about the personal experiences of two highly successful business women, who put their emphasis on the culture of nice to work for them in the often cut-throat world of advertising. While their anecdotes are quite interesting, and ...more
Ashleigh Wood
Nov 06, 2007 Ashleigh Wood rated it liked it  ·  review of another edition
Recommends it for: mean people
This was a fun book to read. About 3 pages into it though, i commented to my sweet little mom(who apparently thought i was mean enough i needed to read it) that it seemed like every example they gave of being nice resulted in some big personal gain. I didn't agree with that, and throughout the book they SOMEWHAT clarified that, but there always seemed to be a "since you were nice..NOW YOU GET>.." But overall, it was a great reminder of ways to be nice to people! I've been smiling with my teet ...more
Rosanna Y.  de la Cruz
Sep 02, 2007 Rosanna Y. de la Cruz rated it really liked it  ·  review of another edition
Recommends it for: Anybody sick of nasty people and wanting to change things...
So I heard about this book a while ago when it first came out and thought "I should read it." Never got around to it and then I started working for BzzAgent and heard about it again...So i sneaked it our of our BzzCampaign library and started reading it...It was so good that i HAD to own it and thus signed up to join the BzzAgent Campaign for the book. I am almost done and can say that I agree with everything in the book for the most part. Being nice does get you far and it is kind of nice to sm ...more
Carl Kessler
Apr 14, 2014 Carl Kessler rated it really liked it  ·  review of another edition
The subtitle of this little book is "how to conquer the business world with kindness." Far from being a sugary sweet story of singing kumbaya in board meetings, the authors paint a reasonable picture of the value of courtesy and kindness in the work-place.

Their fundamental assertion is that "life is not a zero-sum game." They make a compelling argument. If I ran a firm and needed an advertising agency, I'd absolutely ask the Kaplan Thaler Group to pitch, just based on this book.

Much to my surpr
...more
Tessa
Jun 30, 2010 Tessa rated it really liked it
While we all may have heard the phrase "you can catch more flies with honey", I rarely have heard a practical study on how to use kindness and consideration in the workplace. Kaplan-Thaler and Koval do a great job illustrating applications and benefits of "being nice". I personally love their Secret-like spin on reaping the benefits of the energy you expend. And, it was great to hear it read by the co-authors. All-in-all, I would recommend this book for anyone who works with customers or manages ...more
Melissa
Apr 29, 2008 Melissa rated it it was ok  ·  review of another edition
I bought this book after reading about it from another book, which made it sound interesting. Basically, the content is all common sense in my opinion. It's good, and some people should definitely read it though.

The gist of the book is to be nice to everyone, because what goes around comes around. If you are genuinely nice to others it will help further your professional career while increasing or growing your business. It also talks about how if you are truly kind to others, it always ends up b
...more
John G.
Dec 21, 2016 John G. rated it really liked it  ·  review of another edition
Lightening quick read. More a book about personal ethics and attitude than a serious business book. Really enjoyed the positive, practical and personal tone of this book. Makes me realize the type of person, and the type of place and people I want to work with. I know from having worked in many dysfunctional and downright toxic environments, nice places and nice bosses and colleagues are incredibly difficult to find and to build!
Mel Burdick
Oct 02, 2015 Mel Burdick rated it did not like it  ·  review of another edition
Eh, this wasn't anything earth-shattering. If you are nice to people, they will return the favor, and you will all be happier and more successful. There were several moments that felt a little creepy to me -- like keep home-made cookies in your office -- I can't see any highfalutin CEO baking cookies to keep on his desk. There were definitely weird gender issues in this book, but I don't feel that driven to think any more about them.
Carrie
Jul 29, 2014 Carrie rated it really liked it  ·  review of another edition
I completely agree with the premise that being kind, respectful, and generous can lead to success in the business world. And I sincerely wish there were more books written along these lines. So while this book is heavy on the feel-good anecdotes and light on the research, I love the effort. The last chapter, which frankly owns up to the book's flaws, made up for a lot.

This is a short book that was easy to read and reminded me of the power of kindness. Good stuff.
Pham Minh Tam
Jan 09, 2017 Pham Minh Tam rated it really liked it  ·  review of another edition
Cuốn này được boss tặng cho. Boss có sở thích cứ đi nhà sách là lại mua một đống sách mang về dúi vào tay từng đứa nhân viên một cuốn bảo đọc đi. Nhìn bìa thì nghĩ rằng đây là cuốn sách về kinh doanh nhưng đọc rồi mới thấy cuốn sách viết về cả cách sống nữa. Sống tử tế. Cứ tử tế đi rồi mọi chuyện tốt đẹp sẽ từ đó mà đi theo. "Tử tế có một sức mạnh không ngờ". Sách mỏng 180 trang nên đọc đỡ bị nản. Ngôn từ rất dễ hiểu, đọc rất trôi.
Lain
Dec 01, 2007 Lain rated it really liked it  ·  review of another edition
While there is nothing revolutionary in this slim volume ("Be nice -- it's the right thing to do and it just might make your business better"), what is new and different is the wealth of examples the authors provide from their professional and personal lives, as well as the scenarios from other famous and not-so-famous people.

Well-written in a smooth, conversational style, this book will serve as a much-needed reminder that cutthroat business practices aren't the only way to get ahead.
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Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her 25+ years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.

Much of her work is now part of the American pop culture landscape. She has authored and composed campaign jingles that are among the industr
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