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Rule #1: The Simple Strategy for Getting Rich--in Only 15 Minutes a Week!
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Rule #1: The Simple Strategy for Getting Rich--in Only 15 Minutes a Week!

3.86  ·  Rating Details ·  1,010 Ratings  ·  75 Reviews
Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time ...more
ebook, 288 pages
Published March 21st 2006 by Crown Business (first published January 1st 2006)
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Blake Gafford
Oct 20, 2007 Blake Gafford rated it it was amazing  ·  review of another edition
Recommends it for: Investors, Future Retirees, Landers
Shelves: alltimefaves
I own both the hardback and peperback of this one. The paperback is the best of the two to buy because it has an extra chapter in the back of it full of great advice on 401k's.

Warren Buffett had two rules, Rule #1 is not to lose money, and Rule #2 is to remember Fight Club. Buffett was a student of Ben Graham's where he learned how to value a business on a purely quantitative level. Buffett later became also quite influenced by Phil Fisher, who was the grandfather of qualitative analysis. Graha
Nov 09, 2013 David rated it really liked it  ·  review of another edition
Okay, so you've heard about these things called "stocks" and you know that the way to make money long-term is to invest in them, but you don't want to be a casino gambler. So how do you learn how to invest intelligently?

If you're like me, you invest in an index-tracking mutual fund and call it a day, but when I read this book a few years ago, I was all fired up to start tracking individual stocks with spreadsheets and pouring over company 10Cs and P/E ratios, and even signed up on Phil Town's we
Brandon Little
Jan 23, 2008 Brandon Little rated it it was amazing  ·  review of another edition
Recommends it for: investors, anybody
The most influential book on investment strategies that I have ever read. Combines the time tested and proven strategy of value investing that have made Benjamin Graham and Warren Buffett millions--make that billions. It has a very easy to understand system to follow in order to find solid investments and makes a nice compliment to other way people utilize to find their next investment. It doesnt hurt that he is a good writer that keeps your attention--oh and did I mention he started investing l ...more
Santosh Kumar
Jan 25, 2016 Santosh Kumar rated it really liked it  ·  review of another edition
My first investment related book. the way author has explained the concepts is very good (especially considering that am a novice). i really liked the book very much. having said that am not sure how well i can use it in my country because am finding it bit difficult to get info and yahoo/msn are very good for US companies. nonetheless am still hitting the bush, not sure when i will be finding one :).
Alaeddin Hallak
The key message in this book:
Thanks to the internet, you don’t need to be an expert to invest your money smartly; all the necessary tools and stock data are online. By using these tools, some specific calculations and knowing how to spot a successful, profitable company, you will be in a prime position to make the right investment choices and steadily build your wealth.
Mar 03, 2015 Trinity_ rated it really liked it  ·  review of another edition
I would have liked more guidance on the "how." Recognize that the "15 minutes a week" isn't actually feasible, but I was more impressed that the entire system is really rational and makes sense to me. Stocks seem huge and impossible to understand. But having a set box to work within seems like a good way to go.
Dec 17, 2015 Frank rated it it was amazing  ·  review of another edition
I wish I followed the plan in this book, years ago it told me to buy Samuel Adams, I didn't, and now they are all over the place, never even tried to see how much I could have made. The system works, I fine tuned it with another system, and it verified what this book said. I'm sure it's not fail safe but I would like to give it a try again.
Al Fernandez
May 22, 2015 Al Fernandez rated it really liked it  ·  review of another edition
Shelves: investing
Good approach to investing using both value and technical tools. Determining value is easier than other approaches I've seen. Technical tools used are good. I would recommend to investors. Only part I didn't like was the early sell based on getting rich without working hard. Once you get to the approach the book is good and easy to understand.
Jan 19, 2016 Stacy rated it liked it  ·  review of another edition
I would consider this a "theory" book of investing, as you have to believe his concepts and ideas. But there are some solid concepts and ideas in there, though I doubt it can realistically be accomplished in 15 minutes a week as Town suggests. I'll keep the book as a reference for a while, but continue to do research on stock investing strategies.
Walter Trajano
i think in general its a good book, gives you some good ideas of how to analyze a company's financial situation. The title is a lie, of course and the technique, at least in Brazil, is impossible to be applied.
Isambard Growett
Full of cherry picking and bad examples. I turned the book off when the author said equity was the key measure of a company.
Leandro Melendez
De los mejores libros que he leido con el tema de inversiones.
Desearia habermelo topado hace años, pero a sacarle lumbre!
Apr 11, 2016 Rob rated it liked it  ·  review of another edition
Rule #1 is really interesting investment guide. I used the method from this book when purchasing my first stocks and was fairly successful.
Jan 23, 2016 Mitesh rated it liked it  ·  review of another edition
Nice rules to arrive at value but most of the other are just rhetorics
Louai Drissi
May 29, 2015 Louai Drissi rated it really liked it  ·  review of another edition
it's very helpful for beginners with case studies and examples.
John Cardelli
Feb 11, 2017 John Cardelli rated it it was amazing  ·  review of another edition
I really enjoy Phil Town's books. I got this one at the library and finished it same day. Great Read! Highly recommend for any beginners-intermediate investors.
Robin Davis
Oct 10, 2016 Robin Davis rated it it was amazing  ·  review of another edition
Shelves: self-improvement
An excellent strategy for the rest of us that want to invest in the stock market and don't know where to start. Informative read that will be referenced multiple times!
Oct 14, 2010 Kevin rated it really liked it  ·  review of another edition
Shelves: investing
Well its done! I liked the overall investment idea. However either because of poor writing skills or lack of examples the "meat of this book" is subpar. The examples used also were outdated making it difficult to follow. Case in point: there are many "rule #1 followers" however several have DIFFERENT ways of coming up with the main point of this book which is using the Data to find a good entry point (Margin of safety) price to pay for a already great strong company... Some people swear $46 is t ...more
Jeremy Carman
This book was recommended to me by someone else. I only gave it three stars because of the way the author presents the information. The information, or method itself seems good. I plan to spend the next few months trying it out.

My first problem with how the author presents the information is that it seems like he is selling snake oil. He spends something like the first twenty percent of the book buttering you up with success stories, and how easy it is once you get the hang of it.

My second issu
May 08, 2010 Empress5150 rated it really liked it  ·  review of another edition
This is a great book to read if you're even remotely interested in investing in the stock market but don't know squat about it. Town bases his method on Warren Buffet's proven techniques of investing. It's a thoroughly readable book on what can be a very complex and confusing subject. It provides practical techniques to identify stocks you'd like to invest in; then, research, analyze and take the plunge and actually belly up to the bar and buy. There is also, of course, tactics on how to monitor ...more
Mark Ruzomberka
Jan 10, 2013 Mark Ruzomberka rated it really liked it  ·  review of another edition
Rule #1 reads like a cookbook for Phil Town's system of buying stocks.
There is a great deal of fluff in this book, but he does actually have a system or algorithm for picking stocks. I have not tested it myself yet, but at least this is worthy of some further review.

I like when authors seem to have their own original direction instead of just rehashing what everyone else has already said. Town should be applauded for this. I did find his river guide shtick somewhat corny, it worked as a way to
Jan 20, 2013 Stephen rated it really liked it  ·  review of another edition
This is a terrific book for all of us who have that fear of managing our financial affairs. It is a simple and straight forward explanation of what we need to know in order to manage our finances with or without the help of the paid advisors at brokerage houses.....whether in bricks and mortar establishments or online.
Most of us have a certain fear of controlling our own destiny but remember you care the most about what happens to you! At my age unfortunatily I can't put many of his suggestions
Mar 16, 2010 Gossymotto rated it really liked it  ·  review of another edition
I started investing on my own shortly after reading this book. It was the one book written in plain enough English, that I felt comfortable taking action and moving forward. Starting with my first investment in December of 2006 (Lowes), I have experienced how major, the ups and downs of the market can be. 2008, taught me more that I ever wanted to learn in such a short period of time, but what a lesson, and what an opportunity. By reading Rule 1, I knew which companies to keep and which to sell ...more
Sep 10, 2008 Kevin rated it really liked it  ·  review of another edition
The strategy was interesting and I was surprised to see such long periods of time when the market didn't make ANY gains. That would be frustrating to have your money in mutual funds for 15 years and break even.

I am a little skeptical about his strategy only taking 15 minutes a week. I tried to start looking for companies that fell into his guidelines and had a hard time finding ANY in my areas of interest (web design/software). Granted I kinda gave up, I have a bit of a bitter taste in my mouth
Oct 20, 2008 Curtis rated it liked it  ·  review of another edition
Shelves: finance, investing
This is one of the first investment books I read. At the time, I thought it was great, but since I have read a few others I have revised my opinion and now think it is merely good. The strengths of the book lie in the introduction of key concepts of fundamental analysis. Of course, as an intro, it is not very in-depth.

I would recommend this book to someone who does not have much investment experience. If you've already read a book or two and done some of your own self-directed investing, you lik
Terry Koressel
Aug 22, 2010 Terry Koressel rated it it was amazing  ·  review of another edition
I read Ben Graham's (the father of value investing and the Columbia professor who taught Warren Buffet) two books on value investing when I was in my early 20's. They are dry and complex, but I learned a great deal from them. Forget those two books....Phil Town captures the essence of Ben Graham's investing philosophy and value formulas in MUCH simpler terms. Value investing is no get rich is the hard work of investing. But Phil Town, like Ben Graham, tell you how to do it right. Re ...more
Jun 30, 2008 Jill rated it really liked it  ·  review of another edition
Shelves: self-help
I think Phil Town has a great strategy! Even a financial dummy like me could read his book and understand (most) of it! Problem is, it will take some dedicated time to experiment with his principles and invest paper money before I actually take the plunge and invest my hard-earned cash. It's something I definitely want to try when I can research adequately the companies that interest me. I recommend the book. He doesn't talk down to you, and really helps you believe that ordinary folks can inves ...more
Mar 29, 2009 Glen rated it it was amazing  ·  review of another edition
Any fundamentalist must read this book. In this book Town details very clearly his school's proven method of picking winning stocks. I have read many books on investing, but this is entertaining and useful. The most important thing I took from this book is that you need the companies you buy to have meaning for you; stock ownership is not just ownership of little pieces of paper but it represents your ownership of the entire company. So why would you buy ownership in a company you don't understa ...more
Jan 04, 2009 Blair rated it really liked it  ·  review of another edition
Excellent inspiration to hoping that you can understand the stock market and do some successful investing, but it will take quite a bit of work off the start to get to the promised 15 minutes/week mark. If you can find the time, it could be possible. Of course, he also cites a lot of free websites that have changed or ceased to exist since the book was published. An option is paying for a subscription to his on-line market tracker tool that promises clear signals for buying and selling.
Nov 30, 2008 Jason rated it it was amazing  ·  review of another edition
I really like this book because it gave straight forward, discrete advise on how to pick stocks. It evens gives a formula that calculates how much one should pay for a stock. How cool is that! It totally appealed to my engineering/number crunching side.

He does follow a Buffet like methodology, so don't think this is another get rich quick type of book, the title can make it come off that way.
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Phil Town is a multi-millionaire and one of America's most sought-after speakers on investing. But Phil isn't your typical Wall Street investment guy. In fact, his journey to this rather enviable position is anything but typical.
More about Phil Town...

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