false http://photo.goodreads.com/books/1178124303m/760025.jpg 760025 8 Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising. 746122 1980 Positioning: The Battle for Your Mind total:207|5:75|4:74|3:49|2:8|1:1| 207 835 339 20 3 1 false false Sat Feb 02 00:00:00 -0800 2008 Sun Feb 03 07:57:27 -0800 2008 Sun Feb 03 07:57:27 -0800 2008
The main idea is that you cannot make in-roads in an existing market by attacking the top dog. The top dog, the market leader, will beat you every time. Instead, the authors ar...more...]]> 5 0 false false Tue Jan 01 00:00:00 -0800 1980 Thu Dec 11 13:55:38 -0800 2008 Thu Dec 11 13:58:30 -0800 2008 Four 5 0 false false Sun Jan 01 00:00:00 -0800 2006 Tue Nov 17 08:44:39 -0800 2009 Tue Nov 17 09:51:59 -0800 2009 0 0 false false Tue Sep 01 00:00:00 -0700 1998 Mon Jul 27 20:11:24 -0700 2009 Mon Jul 27 20:12:13 -0700 2009 5 0 false false Fri May 08 08:11:09 -0700 2009 Fri May 08 08:11:17 -0700 2009 www.100bestbiz.com]]> 5 1 false false Mon Jan 01 00:00:00 -0800 2001 Thu Jan 01 10:35:52 -0800 2009 Thu Jan 01 10:36:26 -0800 2009 3 0 false false Thu Dec 11 13:41:10 -0800 2008 Thu Dec 11 13:41:23 -0800 2008 5 0 false false Thu Dec 01 00:00:00 -0800 2005 Tue May 19 21:28:57 -0700 2009 Tue May 19 21:29:13 -0700 2009 5 0 false false Sun Feb 01 12:45:48 -0800 2009 Mon Dec 29 08:45:25 -0800 2008 Sun Feb 01 12:45:48 -0800 2009 2
One of my copywriting mentors says this book resulted in millions of extra sales for him.

Now I’m just gonna hold out before I can merrily clai...]]> 3 0 false false Sun Feb 01 00:00:00 -0800 2009 Tue Sep 23 19:31:06 -0700 2008 Mon Apr 13 10:33:02 -0700 2009 more...]]> 5 0 false false Mon Jan 01 00:00:00 -0800 2007 Tue Nov 13 17:13:10 -0800 2007 Sat Nov 17 04:30:29 -0800 2007 5 0 false false Sun Jan 01 00:00:00 -0800 2006 Thu Jan 31 07:29:31 -0800 2008 Thu Jan 31 07:30:31 -0800 2008 5 0 false false Sun Jul 27 10:42:15 -0700 2008 Sun Jul 27 10:42:50 -0700 2008 5 0 false false Tue Jun 03 00:00:00 -0700 2008 Tue Jun 03 19:05:30 -0700 2008 Tue Jun 03 19:07:20 -0700 2008 5 0 false false Tue Nov 01 00:00:00 -0800 2005 Mon Sep 17 19:15:23 -0700 2007 Mon Sep 17 19:22:06 -0700 2007 5 0 false false Thu Feb 01 00:00:00 -0800 2007 Thu Apr 19 17:18:35 -0700 2007 Thu Apr 19 17:19:53 -0700 2007 4 0 false false Tue Apr 08 00:00:00 -0700 2008 Sat Apr 05 00:33:01 -0700 2008 Tue Apr 08 12:57:00 -0700 2008 ]]> 4 0 false false Sat Sep 01 00:00:00 -0700 1984 Sat Aug 02 14:51:23 -0700 2008 Sat Aug 02 14:52:23 -0700 2008 4 0 false false Sat Mar 01 04:03:13 -0800 2008 Sat Mar 01 04:03:55 -0800 2008 5 0 false false Mon Nov 09 01:59:09 -0800 2009 Mon Nov 09 01:59:30 -0800 2009 http://www.goodreads.com/book_link/follow/8?book_id=760025