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The Advertising and Consumer Culture Reader

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3.1  ·  Rating Details ·  10 Ratings  ·  1 Review
Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society.

What, exactly, does advertising do? How and why do ads influence us? How does the adverti
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Paperback, 443 pages
Published April 30th 2009 by Routledge (first published April 10th 2009)
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Tracy
Jan 21, 2011 Tracy rated it really liked it
an excellent comprehensive reader about advertising - some essays are a bit dated, but readers like this can't be totally up to date. recommended if you need an introduction to the culture of advertising or need to learn some ad speak.
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