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  <title><![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]></title>
  <isbn><![CDATA[1885167601]]></isbn>
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  <description><![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]></description>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
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    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
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    <rating>2</rating>
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  <read_at>Thu Oct 15 00:00:00 -0700 2009</read_at>
  <date_added>Sun Oct 18 02:32:17 -0700 2009</date_added>
  <date_updated>Sun Oct 18 02:44:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a small book, very easy to read, that provides a good introduction to the obstacles sales people find in a day to day basis: getting an appointment, closing sales, reaching quotas and how to fix them following the author experiences. But you may or may not agree with his approach. And I don'...<a href="http://www.goodreads.com/review/show/74897719">more...</a>]]></body>
    
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      <review>
  <id>51186586</id>
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    <name><![CDATA[MsSmartiePants]]></name>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <average_rating>3.76</average_rating>
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  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at>Sat May 02 00:00:00 -0700 2009</read_at>
  <date_added>Wed Apr 01 15:24:41 -0700 2009</date_added>
  <date_updated>Sat May 02 12:13:11 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Make that:  Currently Re-Reading!  It's so good, I've got to listen again!<br/><br/>Eeeeesh...a little harsh, but what the heck?  It's great advice!  You know, you've probably heard all of this before, however, if you're a life long learner like me, you seek to relearn and enforce concepts from a ...<a href="http://www.goodreads.com/review/show/51186586">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/51186586]]></url>
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</review>
      <review>
  <id>44721775</id>
    <user>
    <id>1036932</id>
    <name><![CDATA[Richard]]></name>
    <location><![CDATA[New York, NY]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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  <recommended_for><![CDATA[]]></recommended_for>
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  <read_at></read_at>
  <date_added>Wed Jan 28 21:10:19 -0800 2009</date_added>
  <date_updated>Wed Jan 28 21:11:56 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Sure, this guy has sold more stuff than I have. But I don't find anything here backed up by any evidence, what there is is anecdotal. Also he keeps hinting that you have to go to his webpage to learn more. Ah ha, trying to make that web sale I guess. In all, I think he knows how to sell (books too),...<a href="http://www.goodreads.com/review/show/44721775">more...</a>]]></body>
    
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</review>
      <review>
  <id>43458550</id>
    <user>
    <id>1922542</id>
    <name><![CDATA[Rachelckelly]]></name>
    <location><![CDATA[Ypsilanti, MI]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1170884457s/75890.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>2</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Sun Jan 18 09:14:30 -0800 2009</date_added>
  <date_updated>Sun Jan 18 15:36:25 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fine. But if you are already any good at sales, then you are just reading it to give yourself a pat on the back. If you are not any good at sales, then it is certainly not going to be enough to help you. ]]></body>
    
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</review>
      <review>
  <id>45490170</id>
    <user>
    <id>1653057</id>
    <name><![CDATA[Nicole]]></name>
    <location><![CDATA[Auburn, ME]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
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  <read_at>Thu Feb 05 00:00:00 -0800 2009</read_at>
  <date_added>Thu Feb 05 14:10:01 -0800 2009</date_added>
  <date_updated>Thu Feb 05 14:11:25 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I needed something that would help me get motivated and stay motivated and I am always looking for a new ways to enrich my work life.  This book was highly recommended by several people.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/45490170]]></url>
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    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[Anyone in Sales]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Fri Feb 08 19:24:30 -0800 2008</date_added>
  <date_updated>Fri Feb 08 19:28:35 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Mr. Gitomer is probably one of the best sale people AND motivational leaders writing books today.  I bought this book because it looked good and I am always looking for little tidbits of information to share with the sales people I work with...because I have told myself for years I am NOT a salesper...<a href="http://www.goodreads.com/review/show/14953514">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/14953514]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/14953514]]></link>
</review>
      <review>
  <id>55369544</id>
    <user>
    <id>133784</id>
    <name><![CDATA[Todd]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/133784-todd]]></link>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Fri May 08 08:38:30 -0700 2009</date_added>
  <date_updated>Fri May 08 08:38:36 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This book was included in my book: The 100 Best Business Books of All Time. <a rel="nofollow" target="_blank" href="http://www.100bestbiz.com">www.100bestbiz.com</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/55369544]]></url>
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      <review>
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    <name><![CDATA[Beez]]></name>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
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  <read_at>Sun May 01 00:00:00 -0700 2005</read_at>
  <date_added>Tue Apr 21 20:54:07 -0700 2009</date_added>
  <date_updated>Tue Apr 21 21:05:24 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[12.5 Principles of Sales Greatness...People don't want to be sold, but they love to buy.<br/>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/53545245]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/53545245]]></link>
</review>
      <review>
  <id>40558906</id>
    <user>
    <id>1599749</id>
    <name><![CDATA[Edward]]></name>
    <location><![CDATA[Chattanooga, TN]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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          </shelves>
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  <read_at>Tue Jan 01 00:00:00 -0800 2008</read_at>
  <date_added>Sat Dec 20 18:18:30 -0800 2008</date_added>
  <date_updated>Sat Dec 20 18:18:53 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Fantastic.  Every person is a salesman .. whether they like it or not!]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/40558906]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/40558906]]></link>
</review>
      <review>
  <id>44387476</id>
    <user>
    <id>1577563</id>
    <name><![CDATA[Jennifer]]></name>
    <location><![CDATA[Toledo, OH]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1577563-jennifer]]></link>
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  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
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  <read_at></read_at>
  <date_added>Mon Jan 26 07:45:09 -0800 2009</date_added>
  <date_updated>Mon Jan 26 07:45:32 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a book I will read again to brush up on basic selling skills.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/44387476]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/44387476]]></link>
</review>
      <review>
  <id>43251277</id>
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    <id>1582397</id>
    <name><![CDATA[Bob]]></name>
    <location><![CDATA[The United States]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>0</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri Jan 16 10:45:13 -0800 2009</date_added>
  <date_updated>Fri Jan 16 10:45:45 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Great book for all to read. ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/43251277]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/43251277]]></link>
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      <review>
  <id>41546177</id>
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    <id>1851901</id>
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    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

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  <read_at></read_at>
  <date_added>Thu Jan 01 18:35:09 -0800 2009</date_added>
  <date_updated>Thu Jan 01 18:35:50 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Page 54. READ!]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/41546177]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/41546177]]></link>
</review>
      <review>
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  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Jun 24 02:40:59 -0700 2009</read_at>
  <date_added>Mon Jun 08 23:19:35 -0700 2009</date_added>
  <date_updated>Wed Jun 24 02:40:59 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Book on CD (library) also own book...]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/58958931]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/58958931]]></link>
</review>
      <review>
  <id>7564389</id>
    <user>
    <id>424833</id>
    <name><![CDATA[Pam]]></name>
    <location><![CDATA[Saint Louis, MO]]></location>
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  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Oct 01 00:00:00 -0700 2007</read_at>
  <date_added>Wed Oct 10 21:02:11 -0700 2007</date_added>
  <date_updated>Wed Oct 10 21:05:54 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[A good book to get some ideas and challenge yourself to be strategic in your selling. This book has a lot of practical tools and examples that don't always apply to particular fields of sales. Sometimes his &quot;go gettum&quot; attitude was overkill and it annoyed me that to get his extra tips you ...<a href="http://www.goodreads.com/review/show/7564389">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/7564389]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/7564389]]></link>
</review>
      <review>
  <id>26176531</id>
    <user>
    <id>1274638</id>
    <name><![CDATA[Cordell]]></name>
    <location><![CDATA[Boise, ID]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Apr 01 00:00:00 -0700 2008</read_at>
  <date_added>Wed Jul 02 20:02:28 -0700 2008</date_added>
  <date_updated>Wed Jul 02 20:04:43 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[It reminds me of How to Win friends and Influence People in that everything you read is true, and that you already knew it but just never saw it all put together in one place. In addition it a little self promoting for my taste.  This is what I think and Im great, here go to my web site to see how m...<a href="http://www.goodreads.com/review/show/26176531">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/26176531]]></url>
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</review>
      <review>
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    <id>831340</id>
    <name><![CDATA[Shannon]]></name>
    <location><![CDATA[The United Kingdom]]></location>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
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          </shelves>
  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Jan 01 00:00:00 -0800 2005</read_at>
  <date_added>Sat Jan 26 10:19:40 -0800 2008</date_added>
  <date_updated>Sat Jan 26 10:29:02 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Awesome, even for someone not in selling.  If you haven't realized yet, you are probably in sales, whether your job title says it or not.  If you are a doctor you sell a certain prescription, if you are a teacher you sell a subject, if you meet someone new you sell yourself.  That is why you should ...<a href="http://www.goodreads.com/review/show/13627563">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/13627563]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/13627563]]></link>
</review>
      <review>
  <id>20516946</id>
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    <id>1097540</id>
    <name><![CDATA[Harlan]]></name>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
            <shelf name="currently-reading" />
      </shelves>
  <recommended_for><![CDATA[an]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Jul 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Apr 19 07:24:52 -0700 2008</date_added>
  <date_updated>Sat Apr 19 07:28:02 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Gittomer gets in your face once more. Right to the core in quick language and examples, there is not doubt about his message. <br/><br/>If your in sales or customer service this material will set your straight, give you a direct message and move your performance forward. <br/><br/>No fluff, just...<a href="http://www.goodreads.com/review/show/20516946">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/20516946]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/20516946]]></link>
</review>
      <review>
  <id>1617936</id>
    <user>
    <id>26</id>
    <name><![CDATA[Douglas]]></name>
    <location><![CDATA[Rosemead, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/26-douglas]]></link>
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  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1170884457m/75890.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1170884457s/75890.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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      </shelves>
  <recommended_for><![CDATA[Sales People]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Aug 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Jun 02 19:37:32 -0700 2007</date_added>
  <date_updated>Wed Dec 16 20:35:49 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[My second book in my weekly Sale book ritual.  Some great tips on how to become a better sales person and overall a great way to generate new ideas on my sales approach.  I am starting to become a nut and gobbleup everything I can about being a better salesman.<br/><br/>A definite must read.  ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/1617936]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/1617936]]></link>
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      <review>
  <id>14384184</id>
    <user>
    <id>867851</id>
    <name><![CDATA[Jesse]]></name>
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  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
</book>

    <rating>3</rating>
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  <read_at>Fri Jun 01 00:00:00 -0700 2007</read_at>
  <date_added>Sat Feb 02 13:39:21 -0800 2008</date_added>
  <date_updated>Sat Feb 02 13:41:29 -0800 2008</date_updated>
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    <body><![CDATA[The format of this book allows it to be used as reference at a moments notice, which is the real value of the book.  It has some wonderful idea's and it fair share of the same old same old ra! ra! stuff.  It is a great book to on keep hand if you are in the business.  ]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/14384184]]></url>
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  <isbn>1885167601</isbn>
  <isbn13>9781885167606</isbn13>
  <text_reviews_count type="integer">42</text_reviews_count>
  <title>
    <![CDATA[The Little Red Book of Selling: 12.5 Principles of Sales Greatness]]>
  </title>
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  <small_image_url>http://photo.goodreads.com/books/1170884457s/75890.jpg</small_image_url>
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  <average_rating>3.76</average_rating>
  <ratings_count>239</ratings_count>
  <description>
    <![CDATA[Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.    <p>Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.     <p>In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.     <p>People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra.  A mantra every salesperson needs to understand at the core of his selling success.  Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.    <p>There are 12.5 powerful principles of sales mastery.  These principles are at the heart of sales success.  They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission).  Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain &quot;How to Make a Sale.&quot;    <p>The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place.    It is small enough to carry with you - big enough to contain the answers you need  — powerful enough to fill your wallet.</p></p></p></p></p>]]>
  </description>
  <published>2004</published>
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  <read_at>Tue Jun 01 00:00:00 -0700 2004</read_at>
  <date_added>Wed Jan 23 11:45:11 -0800 2008</date_added>
  <date_updated>Wed Jan 23 11:47:38 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[If you are self employed and need a true Philadelphian getting at you to keep your sales up this would be a good pick.  A lot of great ideas in a simple to read format.  I liked how the book was made and can handle wear and tear of a reference resource.]]></body>
    
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