Sign in with Facebook
Loading...
106th out of 110 books
—
21 voters
Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever
"The Little Red Book of Selling" is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment--and the rest of their lives.
Hardcover, 219 pages
Published
August 5th 2004
by Bard Press (TX)
Friend Reviews
To see what your friends thought of this book,
please sign up.
Community Reviews
(showing
1-30
of
3,000)
I was so embarrassed at how hokey this book was that I almost didn't include it in my goodreads reviews. Then I decided to do so, just to blast it. I'm so sick of good salesman writing really poorly written books. Maybe I'm not the right guy for books such as this, but its just unprofessional. I'm trying to think of the demographic that Gitomer was trying to target with his gimmicky salesy approaches...Amway salesman? Multi-level Marketing salesman? I hope I can get more than a buck for this whe...more
Loy Machedo’s Book Review
Little Red Book of Selling by Jeffrey Gitomer
If you are going to ask me to evaluate Jeffrey Gitomer, let me tell you point blank
the review will not be fair.
Why?
I worship the ground on which Jeffrey Gitomer walks.
In my eyes, he is truly the essence of what a true trainer, educator and mentor should be. Not only is he to the point, he bashes you up with not-so-formal quotes that would wake you up from your sleep and then slap you with the reality of what the art of sale...more
Little Red Book of Selling by Jeffrey Gitomer
If you are going to ask me to evaluate Jeffrey Gitomer, let me tell you point blank
the review will not be fair.
Why?
I worship the ground on which Jeffrey Gitomer walks.
In my eyes, he is truly the essence of what a true trainer, educator and mentor should be. Not only is he to the point, he bashes you up with not-so-formal quotes that would wake you up from your sleep and then slap you with the reality of what the art of sale...more
The little Red Book of Selling- Jeffrey Gitomer
Www.gitomer.com
Difference between failure and success in the sales:
• Believe you can
• Create the environment
• Have the right associations
• Expose yourself to what's new
• Plan for the day -know your plans and goals
• Become valuable - become known as a resource not a sales person
• Flowe the answers your prospects and customers need
• Recognize and take advantage of opportunity
• Take responsibility
• Take action
• Make mistakes
• willing to ri...more
Www.gitomer.com
Difference between failure and success in the sales:
• Believe you can
• Create the environment
• Have the right associations
• Expose yourself to what's new
• Plan for the day -know your plans and goals
• Become valuable - become known as a resource not a sales person
• Flowe the answers your prospects and customers need
• Recognize and take advantage of opportunity
• Take responsibility
• Take action
• Make mistakes
• willing to ri...more
This was my first read of a book by Jeffrey Gitomer and i left with mixed feelings.
The initial half of the book I found to be somewhat enjoyable, covering basics of understanding your customers, being authentic, making customers "buy" instead of forcing yourself to "sell". Some of this may come as common sense but it's always good to revisit the basics. But the last half specifically focused on introspection and the development of self as a salesperson and if I was looking to read a book on self...more
The initial half of the book I found to be somewhat enjoyable, covering basics of understanding your customers, being authentic, making customers "buy" instead of forcing yourself to "sell". Some of this may come as common sense but it's always good to revisit the basics. But the last half specifically focused on introspection and the development of self as a salesperson and if I was looking to read a book on self...more
Every year or so I’ll dig out a book on sales or selling and force myself to read it. Being a massive advocate of permissive marketing, I struggle to “get” sales – especially the interruptive type. Reading this type of book isn’t so much to let me learn sales as empathize with salespeople.
This little red book, I’m told, is a classic. Now having read it, I kinda wish all sales people would read it too. It kicks off with “people hate being sold to, but they LOVE to buy”. Okay – I’m buying that. Th...more
This little red book, I’m told, is a classic. Now having read it, I kinda wish all sales people would read it too. It kicks off with “people hate being sold to, but they LOVE to buy”. Okay – I’m buying that. Th...more
Gitmore's writing style is awful but strangely effective. He is also definitely not an academic but there's no doubt that the man knows salesmanship.
As for this book's contents--in all honestly, most of what's in here is common sense. However, it is also a lot of common sense advice that we rarely think about collectively, much less methodically when we evaluate ourselves before, during, and after a sale.
I am not in sales, per se, but as a non-profit executive, this book has helped me evaluate...more
As for this book's contents--in all honestly, most of what's in here is common sense. However, it is also a lot of common sense advice that we rarely think about collectively, much less methodically when we evaluate ourselves before, during, and after a sale.
I am not in sales, per se, but as a non-profit executive, this book has helped me evaluate...more
Определено има какво да се научи от тази книга. Написана в напълно разбираем стил автора дава идеи които могат да се приложат в съвременния бизнес. Давам тази висока оценка най-вече за това че успява успешно да си развива бизнеса благодарение на хората като нас които искат да бъдат добри търговци.
After reading some of the other reviews here on Goodreads, I noticed that many either love or hate this book. I guess, that is true in most areas of life.
As for me, I really enjoyed this book. I found it on sale at a local used book store and couldn't resist purchasing it. I am truly glad that I read through it. I do feel that I will keep it on my shelf and pick up from time to time for years to come. The style of writing was very conversational and truly motivated me to learn more and pursue s...more
As for me, I really enjoyed this book. I found it on sale at a local used book store and couldn't resist purchasing it. I am truly glad that I read through it. I do feel that I will keep it on my shelf and pick up from time to time for years to come. The style of writing was very conversational and truly motivated me to learn more and pursue s...more
This was a great read. Gitomer writes an easy to understand manual on sales and what you need to do to be the best.
One thing I had to get beyond is the style the book is written in, which sort of looks like one of those sprawling, hokey internet ads. Still, when I got around the presentation and into the meat of the material, I found there was a tremendous amount of value in the book.
Two things about the binding. First, Gitomer included a built in ribbon bookmark- which I adore. Unfortunately,...more
One thing I had to get beyond is the style the book is written in, which sort of looks like one of those sprawling, hokey internet ads. Still, when I got around the presentation and into the meat of the material, I found there was a tremendous amount of value in the book.
Two things about the binding. First, Gitomer included a built in ribbon bookmark- which I adore. Unfortunately,...more
recommended by a fellow alum now in Sales.
I read this book to answer a personal question. How can a salesman with lots of confidence approach a complete stranger and land sales. More importantly, how does a good salesmen do that!
Little Red Book of Selling is a pick-me-up guide to sales self-confidence and general self-improvement. It focuses on sales-oriented concepts like getting in front of a decision maker, figuring out the key people at a networking event and thinking outside the box using v...more
I read this book to answer a personal question. How can a salesman with lots of confidence approach a complete stranger and land sales. More importantly, how does a good salesmen do that!
Little Red Book of Selling is a pick-me-up guide to sales self-confidence and general self-improvement. It focuses on sales-oriented concepts like getting in front of a decision maker, figuring out the key people at a networking event and thinking outside the box using v...more
My favorite part of this book talks about how a lifestyle comes to be. You can think of your lifestyle as the sum of your actions.
Philosophy drives your attitude, which drives your actions, which in turn produce your lifestyle. If you don't like your lifestyle you should not just consider your actions but also your attitude and philosophy. If your philosophy is poor you will have a poor attitude and you will take poor actions and end up with a poor lifestyle.
I also like the Jeffrey is fully awar...more
Philosophy drives your attitude, which drives your actions, which in turn produce your lifestyle. If you don't like your lifestyle you should not just consider your actions but also your attitude and philosophy. If your philosophy is poor you will have a poor attitude and you will take poor actions and end up with a poor lifestyle.
I also like the Jeffrey is fully awar...more
I disliked Jeffrey Gitomer's book 12.5 Principles of Sales Greatness. The content itself is solid. Gitomer's advice is very good but his delivery leaves much to be desired. I have a hard time believing that the word "puke" comes out of the mouths of most professional business people. Gitomer also has quite a large ego and takes every opportunity to brag about his life. Many self help authors use stories in their own lives to tell stories, but I have never rolled my eyes while reading a book. It...more
This isn't just a book one reads. It's a book one carries around as a reference, like a dictionary.
Especially if you're like me, learning the art of sales in the second half of my life - had I been smart, I would've learned how to sell while I was in college. Because in this society, in this economy, everyone's selling. Those of us who can't or won't figure out how will lag behind. This is the kind of information that can get even a guy like me selling.
Especially if you're like me, learning the art of sales in the second half of my life - had I been smart, I would've learned how to sell while I was in college. Because in this society, in this economy, everyone's selling. Those of us who can't or won't figure out how will lag behind. This is the kind of information that can get even a guy like me selling.
There are so many tips on improving your sales game in this little red book that I don't know where to start with this review. From the self evaluation quiz,to the do's and don'ts of sales, Gitomer provides and hits all aspects needed and necessary for anyone to perfect their sales strategies. This easy to read book is one that all entrepreneurs should have on their shelves.
Adra Young
Author of: The Everyday Living of Children & Teens Monologues Comment
Adra Young
Author of: The Everyday Living of Children & Teens Monologues Comment
If you want to read a book about sales then I totally recommend this book. It will make you gain or regain your passion for selling. The book is both professional and humorous. If you're ready for a breakthrough in your business, I can't think of a better time to read this book. Jeff's track record speaks for itself. This book is like a reference guide to sales success, you'll want to refer back to it time and time again. It is the best investment you could make for your business
One of the best books on sales I've ever read. No matter where you are in your sales career, this book has something that you can take away from it. I love Gitomer's conversational style, and his statement early on that you should read the book several times is true.
I highly recommend it for all salespeople, sales managers, and the back of the toilet in every sales office (except for my competitors, none of them should ever read this book!)
I highly recommend it for all salespeople, sales managers, and the back of the toilet in every sales office (except for my competitors, none of them should ever read this book!)
I get the criticisms that you see on the page here.. Gitomer does come across as a bit flippant. HOWEVER, if you can adjust to the disjointed style of the narrative, there is a theme in each chapter, and the lessons flow pretty well.
You'll look at some of the stuff and say "well, DUH!", until you realize that you aren't doing it.
I'll give it a solid 4. I've already implemented 3 suggestions, and I am not even half way through.
W
You'll look at some of the stuff and say "well, DUH!", until you realize that you aren't doing it.
I'll give it a solid 4. I've already implemented 3 suggestions, and I am not even half way through.
W
Dec 09, 2010
Sharon Lin
added it
I manage to finish one of this many strategies only. Nevertheless, it was still quite insightful. What I learn was that you got to kick yourself to work, to be the best you can be, to take charge, you don't just lie around and wait for things to improve and keep complaining. Got to do something about it. I agree. Definitely worth reading over and over again to internalize his valuable strategies.
Gitomer continues to impress me with his witty knowledge and savvyness. The dude knows how to sell. And in reading this book, he has convinced me, that with the right attitude, work ethic, toolkit and dogged determination ANYONE can sell. Even my kids! A little disappointing was the fact that an entire chapter was practically verbatim for the Little Black Book of Networking.
Great book on what you need to do to improve your ability to sell.
Principles of life-long learning:
Start with a positive attitude
Listen to Audio tapes
Read books
Attend live seminars
Spend 30 minutes a day learning something new
Practice what you've learned as soon as you learn it
and I loved the quote "Remember, you can't just waltz in and sell something-first you've got to lick his face for a few minutes"
Principles of life-long learning:
Start with a positive attitude
Listen to Audio tapes
Read books
Attend live seminars
Spend 30 minutes a day learning something new
Practice what you've learned as soon as you learn it
and I loved the quote "Remember, you can't just waltz in and sell something-first you've got to lick his face for a few minutes"
Make that: Currently Re-Reading! It's so good, I've got to listen again!
Eeeeesh...a little harsh, but what the heck? It's great advice! You know, you've probably heard all of this before, however, if you're a life long learner like me, you seek to relearn and enforce concepts from a variety of sources. The guy's pretty entertaining as well.
Read it twice. Really great the second time since I'm accustomed to his style of speaking and emphasis on the important stuff. He is really right on. You just...more
Eeeeesh...a little harsh, but what the heck? It's great advice! You know, you've probably heard all of this before, however, if you're a life long learner like me, you seek to relearn and enforce concepts from a variety of sources. The guy's pretty entertaining as well.
Read it twice. Really great the second time since I'm accustomed to his style of speaking and emphasis on the important stuff. He is really right on. You just...more
Jeffrey's book was easy to read. You find that you can apply his practices and priciples into everyday business. Mixes in humor with a lot of practical and common sense. during and after reading his book I saw a definate increase in my productivity and sales performance. Maybe because it kept everything top of mind but what ever it was it worked.
Sure, this guy has sold more stuff than I have. But I don't find anything here backed up by any evidence, what there is is anecdotal. Also he keeps hinting that you have to go to his webpage to learn more. Ah ha, trying to make that web sale I guess. In all, I think he knows how to sell (books too), but he doesn't know how to educate.
This book has some okay tips on networking and risk management. However, the language can be somewhat unprofessional at times. It also completely dismisses support staff, which can be a huge mistake in sales. It's also a very self-congratulatory text. The author thinks highly of himself, I get it. He should reconsider his own advice on arrogance.
I carry this book around with me almost all the time. I love Jeffrey's short and to the point style. It allows for quick bursts of reading. I can be sitting in a waiting room, pull it out and randomly open it - and get a reminder of a new idea to use in my business. I continue to add to my collection with other books of his as well.
This title is grossly misleading. Instead, it should be called "The Little Red Book of Self-Promotion". In that regard, Gitomer teaches a lot. If your intention is to "brand" yourself, this is probably a useful book. However, if you want success as an old-fashioned salesman, use the time you would have spent reading this book to make a few more cold calls instead.
I am not Jeffrey Gitomer's target audience. That said, this was a fascinating CD to listen to. He's very enthusiastic and made several good points. I didn't agree with everything he had to say, but if you're interested in a serious sales career, this is a good book to at least check out.
This is a quick guide to sales. I like the no excuse attitude of his work. First book I read for my job. I keep it around. To get a quick slap in the face to get out of my slump on those slow days. It is not THE book of sales but one that you can refer to light a fire under you seat!
A great book held back only by its writing style (sorry Jeff, you still need work). Spends more time on improving attitude than traditional sales techniques, but more salesmen could do with an attitude adjustment. Accessible, funny, and worth every minute of your time.
I worked through this slowly so as to absorb as much as possible. There are some aspects that irk me (the fact that every list ends in .5 would be the most irritating for me), but despite the over-the-top attitude and constant "if you're not good it's your own fault" chatter, I'm finding this book to be tremendously helpful and eye-opening. I borrowed this one from a friend, and will be buying it for myself; any time I find myself losing focus or drive, I read a few pages and am re-energized.
There are no discussion topics on this book yet.
Be the first to start one »
AUTHOR.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Bo...more
More about Jeffrey Gitomer...
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Bo...more
Aug 10, 2011 03:24pm