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Advertising Now. Print

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really liked it 4.0  ·  Rating Details ·  64 Ratings  ·  2 Reviews
Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect ...more
Paperback, 640 pages
Published April 1st 2006 by Taschen
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Achie
Aug 05, 2008 Achie rated it really liked it
It contains best print advertising in today's era. No reviews on the print-ads but there are forewords from World's best art directors talking about their views.

Most of the print-ads are really interesting. Therefore this book can be a sort of reference if you run out of creative ideas.
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