false http://photo.goodreads.com/books/1178109173m/758322.jpg 758322 1 Ideas that sell: today's most effective and original ads... <P>The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world. 744433 1 4 2006 Advertising Now. Print (Midi Series) total:10|5:2|4:5|3:3| 10 39 16 2 4 0 false false Tue Aug 05 04:42:44 -0700 2008 Tue Aug 05 04:55:26 -0700 2008
Most of the print-ads are really interesting. Therefore this book can be a sort of reference if you run out of creative ideas.]]> 3 0 false false Sat Aug 25 01:17:54 -0700 2007 Sat Aug 25 01:18:20 -0700 2007 0 0 false false Fri Dec 04 18:01:14 -0800 2009 Fri Dec 04 18:01:14 -0800 2009 5 0 false false Sat Apr 04 00:00:00 -0700 2009 Thu Sep 24 10:30:37 -0700 2009 Thu Sep 24 10:30:47 -0700 2009 4 0 false false Sun Jul 01 00:00:00 -0700 2007 Thu Jul 09 04:34:24 -0700 2009 Thu Jul 09 04:34:43 -0700 2009 0 0 false false Wed Jul 08 15:48:26 -0700 2009 Wed Jul 08 15:48:26 -0700 2009 0 0 false false Fri Jun 12 23:24:52 -0700 2009 Sat Jun 13 00:58:00 -0700 2009 4 0 false false Fri Jun 05 05:16:58 -0700 2009 Fri Jun 05 05:16:58 -0700 2009 4 0 false false Mon Oct 20 15:09:03 -0700 2008 Mon Oct 20 15:09:03 -0700 2008 3 0 false false Sat Sep 13 23:55:10 -0700 2008 Sat Sep 13 23:55:37 -0700 2008 0 0 false false Sun Jul 13 18:47:49 -0700 2008 Sun Jul 13 18:47:49 -0700 2008 0 0 false false Mon Jul 07 17:01:46 -0700 2008 Mon Jul 07 20:00:37 -0700 2008 3 0 false false Thu Mar 20 10:51:50 -0700 2008 Thu Mar 20 10:51:55 -0700 2008 5 0 false false Mon Feb 11 12:17:28 -0800 2008 Mon Feb 11 12:17:28 -0800 2008 0 0 false false Mon Jul 23 21:15:52 -0700 2007 Mon Jul 23 21:15:52 -0700 2007 4 0 false false Sun Jan 01 00:00:00 -0800 2006 Wed May 02 05:33:05 -0700 2007 Wed May 02 05:33:13 -0700 2007 http://www.goodreads.com/book_link/follow/8?book_id=758322