Blogging to Drive Business: Create and Maintain Valuable Customer Connections
Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and "Profits" "To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog "Blogging to Drive Business" is an essential guide for any business wishing to use a blog to attract a stead...more
Paperback, 179 pages
Published
January 25th 2010
by Que
(first published 2010)
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This is a good “basic” guide to blogging and your business. It has ideas on marketing using the Internet, creating a strategy, getting readers (i.e. customers), the importance of linking with other web and blog sites, checking your rank and much more. It is peppered with case studies (many from large corporations) and more than a few good ideas. It also deals with the nuts-and-bolts issues such as finding authors within your company, protecting your content and dealing with negative feedback. Wh...more
Blogging to Drive Business was a pretty interesting read. It provides an overview of what blogging is and what it entails, and also how to use the technology specifically for business purposes. This is timely information, as more and more businesses have already harnessed blogging technology.
Blogging to Drive Business is a quick read, is written with brevity, and provides readers with a multitude of contemporary ideas and options to think about before starting a blog. For anyone intereste...more
Blogging to Drive Business is a quick read, is written with brevity, and provides readers with a multitude of contemporary ideas and options to think about before starting a blog. For anyone intereste...more
This book really helps readers who are unfamiliar with the technical aspect of blogging and its impact on one's business gain a good holistic understanding of this devision of social media. Very easy-to-read book.
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