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Which Ad Pulled Best?
Focusing on real-world learning about advertising and research, this book shows the reader how to determine the factors that make advertising effective--and ineffective.
Based on actual examples, rather than theory, this updated ninth edition of the successful "Which Ad Pulled Best? "features interviews with leading advertising experts.
Here readers are given a r
...morePaperback, 144 pages
Published
September 20th 2002
by Irwin/McGraw-Hill
(first published 2002)
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