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Which Ad Pulled Best?
Provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. This book consists of 80 ads, divided into 40 pairs. It serves as a supplement for the Principles of Marketing and Advertising courses.
Paperback, 120 pages
Published September 20th 2002 by Irwin/McGraw-Hill
(first published 2002)
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