100 ways to tap into social media for a more profitable business
In "Social Media 101, " social media expert and blogger Chris Brogan presents th... read full description
reviews
Jul 16, 2011
W.G.T.
rated it: 
I first knew about Chris Brogan last year when someone retweeted about Chris shaving his head for charity. Someone new to twitter back then, I thought to myself, this guy is an interesting character to follow. Little did I know about this gregarious individual (back then) and how he ranks in the top list of marketing guru’s (with Seth Godin as God of marketing).
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For someone new to social media and into marketing a particular brand (or oneself), his blog is a goldmine with so man More...
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For someone new to social media and into marketing a particular brand (or oneself), his blog is a goldmine with so man More...
Sep 14, 2010
Book
rated it:
This review has been hidden because it contains spoilers.
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May 11, 2010
T.
rated it: 
Being on social media and all, this non-fiction piece is written slightly tangentially (almost as if the author had just pulled together dozens of their blogs!) and probably almost works better as a reference book – i.e. look up the chapter you are interested in and just read that.
While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when More...
While I did enjoy the book, and found some parts to be informing, I feel like Social Media 101 is not entirely user friendly. Being computer savy but not expert, I often found myself floundering when More...
Mar 05, 2010
Phil
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There's so much valuable information in this book that it's kind of scary. I know a great deal about social media and Web 2.0 sites and, I must admit, I broke out the pen many times to scribble things down.
There's a "call to action" type style in the book that makes it anything but dry. I kind of agree with the other reviewer that it's not organized like a traditional book, but I knew that going in. Also, I'd argue that that very style makes it much easier to reference on t More...
There's a "call to action" type style in the book that makes it anything but dry. I kind of agree with the other reviewer that it's not organized like a traditional book, but I knew that going in. Also, I'd argue that that very style makes it much easier to reference on t More...
Jan 30, 2011
Doug
rated it:
In Social Media 101, Chris Brogan takes us for a deep dive into the concept and mechanics of putting together a strategic social media campaign for our personal brand or business. Brogan easy writing style and attention to the important details makes this book a must have for any newcomer in the social media arena. It will also make a great reference for future knowledge due to the layout of the books table of contents and index. Great job Chris Brogan.
View my video book review at w More...
View my video book review at w More...
Jan 11, 2011
Nick
rated it:
Author Chris Brogan has a wonderful, personable, friendly style of writing that makes buddies of his readers within a few pages of starting one of his books. This book, a primer -- as the title indicates -- in how businesses can use social media for fun and profit, is no exception. Clear, approachable, and full of useful hints and tips, this book will be great for the business person who doesn't know much about social media and wants to get up to speed before doing something irrevocable.
Jan 12, 2012
Jennifer
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I had hoped that this title would provide new, valuable insights into making Social Media work for businesses, while building upon the knowledge I already know. Sadly, it did basically the opposite. Another huge detractor was its organization, or lack thereof.
That said, I did get one or two ideas, but unless you've been living under a rock for the past five years and don't know the basics of Social Media, then it really isn't for you.
That said, I did get one or two ideas, but unless you've been living under a rock for the past five years and don't know the basics of Social Media, then it really isn't for you.
Mar 11, 2010
Ryan
rated it:
I bought this book to help me come up with some ideas on how to present to a group of coworkers the topic of Social Media. Thinking that I already had enough basis for a presentation, I felt this book went above my personal expectations. Even from the beginning I thought this book seemed to be more on my level than an amateur introduction. I think this book would be better renamed as Social Media 201.
Jan 10, 2011
Kyle
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Chris Brogan is a social media maven and definitely knows what he is talking about, but he is a much better blogger than book-writer. This "book" is broken up into miniscule chapters and contains tons of references to blog post by other social media experts and marketing pros. This is distracting and he does a poor job explaining what these articles actually say, but expects you to go read each one (kind of hard when reading a printed book).
His tips are helpful but his writin More...
His tips are helpful but his writin More...
Jan 08, 2011
Michelle
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Like Brogan says himself, you can read all of the same on his website. It's nice to have it in a firm form. I think the biggest positive factor is the name and link-dropping he does.
Apr 05, 2011
Ben
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This is a refreshingly good book written by someone that can write, a rare thing in geekdom
Loads of great ideas I Am going to steal
Basically comes down to one or two main points social media is a more honest and engaging form of advertising plus how do you order your life to fit to the posting schedule
Get it I think it is the sort of book you can delve back into for years and I see this sharing stuff over the web through databases as a bit like mix tapes and a good More...
Loads of great ideas I Am going to steal
Basically comes down to one or two main points social media is a more honest and engaging form of advertising plus how do you order your life to fit to the posting schedule
Get it I think it is the sort of book you can delve back into for years and I see this sharing stuff over the web through databases as a bit like mix tapes and a good More...
Jan 03, 2011
Odoublegood
rated it:
what a charlatan! Worthless info 101, and padded at that. Did I say that it's ungrammatical and barely literate?
Sep 09, 2011
Mary-Frances
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It's a great beginning social media book. Of course, as with all books, the information dates fairly quickly but it's still a good beginners guide to blogging and basic social media.
Dec 09, 2010
Element
rated it:
Just finished reading this book last night. I will be reading it again.
Chris Brogan does a great job at explaining Social Media and how to apply it to your buisness to help build relations with your customers, networks, and readers.
If you are thinking about getting into the world of social media for fun, to help build traffic to your blog, or get more clients from social media then you should read this book so you can start a game plan and stay on track with it.
Chris Brogan does a great job at explaining Social Media and how to apply it to your buisness to help build relations with your customers, networks, and readers.
If you are thinking about getting into the world of social media for fun, to help build traffic to your blog, or get more clients from social media then you should read this book so you can start a game plan and stay on track with it.
Apr 06, 2010
Colleen
rated it:
I'm a huge fan of Chris's blog. He is always sharing ideas and suggestions. This book is a collection of some of his blog entries. If you are new to social media this is a must read book. It will provide you with steps on how to get started. If you have been active for a while, this is a great refresher.
May 08, 2010
Jodi
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This book was basically a giant list of how-tos and resources. Fantastic, in my opinion, because there wasn't a lot of extra "stuff" to get in the way. Pure signal, no noise. Awesome!
Aug 02, 2011
Chad
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"Social Media 101: Tactics and Tips to Develop Your Business Online" by Chris Brogan is the perfect book for new bloggers. It is also a great book for businesses that are looking to add social media into their marketing mix.
Jan 06, 2012
Deanna
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I found this to be one of the best books to read about Social Media. Chris gives you tons of information in short, easy to read bites. This book goes with me everywhere. I refer to it again and again.
Aug 30, 2010
John
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A handy little book on how to market yourself and ideas in the social network. There's a lot of information packed in the pages and is a good resource/ reminder for those working with social networks.
Nov 11, 2010
Rob
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Great read, filled with useful, practical information. Chris has me fired up to increase my social media footprint.
Feb 11, 2012
Jan 24, 2012
Jan 27, 2012
