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Get Found: How Inbound Marketing Can Drive Customers to Your Business (Audiobook)

3.86  ·  Rating Details ·  2,586 Ratings  ·  149 Reviews
Publisher's Summary

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed, and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is t
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Audiobook
Published November 20th 2009 by Gildan Media Corp (first published 2009)
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Community Reviews

(showing 1-30)
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Janette Fuller
Feb 16, 2011 Janette Fuller rated it really liked it  ·  review of another edition
Shelves: social-media
Here is a list of things that I learned from Inbound Marketing;

You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.

Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t
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Scott Dinsmore
Jan 20, 2010 Scott Dinsmore rated it it was amazing  ·  review of another edition
Topics Covered:

Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing

Review:

How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might
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Taka
Jan 12, 2010 Taka rated it it was ok
A straightforward introduction to social media--

The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.

The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar
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Léonard Gaya
This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer that covers content, blogging, SEO and SEM, social networking, on-site calls-to-action and landing-pages, lead nurturing, as well as hiring digital staff, picking a communication agency and starting a di ...more
Coleman
Oct 26, 2010 Coleman rated it really liked it  ·  review of another edition
This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.

Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the
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Christina Tinglof
Apr 04, 2012 Christina Tinglof rated it really liked it  ·  review of another edition
A solid read, worthy of attention. As a freelance writer with both a website and blog, I found this book very helpful. It explains how to harness social media, turning leads into customers. Granted, I already know a bit about social media but this book opened my eyes to ideas I had never considered before. It not only explains the major players--Google, Facebook, Twitter, and the like--but also explains why they're important and how to use them efficiently and effectively. Especially liked their ...more
Rebecca
Feb 03, 2013 Rebecca rated it it was amazing  ·  review of another edition
This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.
Raquel Richardson
Jun 29, 2010 Raquel Richardson rated it it was ok  ·  review of another edition
Recommends it for: young marketing professionals
Shelves: business
I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.
Lemd
Jun 20, 2012 Lemd rated it it was amazing  ·  review of another edition
A beginner's guide. Very easy to read with lots of tips and advices to start marketing using social tools. Good for re-read any time.
Phil Costa
Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.
Cem Guvener
Tough to rate these kinds of books after 8 years from their publication date as things in these markets change almost around the clock.
Mile
Jan 04, 2017 Mile rated it it was amazing  ·  review of another edition
Very clear, concise and inspirational
Nikki Vachon
Sep 26, 2016 Nikki Vachon rated it did not like it  ·  review of another edition
A few decent tips, and maybe more for someone who's not already practicing a lot of this, but I don't think it needed to be a book this long. Almost seemed salesy at too many points.
Gene Babon
May 26, 2012 Gene Babon rated it it was amazing  ·  review of another edition
Shelves: strategy
Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles.

Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times.

Old-scho
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Blog on Books
With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin.
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff
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Joe O'Donnell
Traditional interruption-based marketing techniques are broken and no longer work. As people become more effective at blocking out traditional marketing techniques, brands need to concentrate on drawing customers towards them through a mix of social media and compelling web content.

That 19s the central argument of Brian Halligan and Dharmesh Shah, authors of 1CInbound Marketing 1D. Whether you are a big corporation or an SME, Halligan and Shah say you must follow certain principles if you want t
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James
Mar 04, 2013 James rated it it was amazing  ·  review of another edition
I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringle ...more
Nura Yusof
As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

While the two authors have convincingly proved that one does not need big budgets to exec
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Dane Cobain
Aug 11, 2015 Dane Cobain rated it it was amazing  ·  review of another edition
This book is the sort of book that doesn’t come along very often but when it does, it changes everything. Halligan and Shah are the CEOs of HubSpot, the marketing automation company that recently went public and surpassed most expectations for their entry to the stock market. HubSpot practices exactly what it preaches, inbound marketing, to such an extent that they reap huge rewards for it, too.

The concept of inbound marketing is pretty simple – no longer should you interrupt customers by placin
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Ron Arden
You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.

I love the last chapter "Tips from the Trenches for Startups". It has 26 things t
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Daniel
Dec 21, 2010 Daniel rated it liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
loafingcactus
There is nothing wrong with this book and if you know nothing about social media and marketing websites you will certainly learn something. It actually covers the category that includes things like Reddit and Digg very well. But there are other books that are better and more currently. I would suggest Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business and a current SEO book of your choice instead.
David Hooper
I wanted to like this one. Started off ok, but went downhill fast. Very basic information that, in my opinion, you'll already know if you've been doing any kind of marketing on the web for more than a couple of months. Only half the story... Some of the things they mention will work ok, if you have a good foundation and other things in place, but will give very limited results for most people.

Take a look at their site, grader.com, and run your website through it to see how simplistic everything
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Sarah Miller
Sep 15, 2010 Sarah Miller rated it really liked it  ·  review of another edition
Recommended to Sarah by: Nadia Kamal
Inbound Marketing is a basic introduction to online marketing with great tips on writing blogs, optimizing social media and using analytics to track site visitors. This book is an easy-to-read reference that sparks your mind with some quick action items to provide your online marketing success. The authors stress the importance of creating "remarkable" content when implementing the marketing strategies.

Though Inbound Marketing only scratches the surface of online marketing, this book is a great
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David
Jul 18, 2012 David rated it it was amazing  ·  review of another edition
Shelves: business
This was an impressive book. It discussed how to transition from an outbound to an inbound marketing strategy primarily through effective web tools.

There were several great points about how to use search engine optimization, social network sites and blogs to increase followers. The blog section was interesting because it mentions how to make your blog better. Many other resources covered what a blog is, but this one explains how to maximize your blog. There are several lists at the end that exp
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Shawn Grimes
Dec 20, 2009 Shawn Grimes rated it it was amazing  ·  review of another edition
Recommends it for: anyone who is looking to get their company into social media marketing
This is one of the best books I have read. The book gives step-by-step instructions for getting your company into social media and more importantly, how to communicate with and interact with your customers in a way that is beneficial to both of you. This is a great book to get customers coming to you instead of traditional interruption marketing.

My only complaint is that the book wasn't longer. That's not to say that it was short but rather that I didn't want it to end. It was full of good idea
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Michael
Hands down the best How-To and Why-To do Social Media for the true beginner. It takes the time to explain all of these tools, tell you why they are relevant and how you should be using them. It is written by Hubspot (if you do not watch their Hubspot TV vidoes, start now) CEOs Brian Halligan and Dharmesh Shah really boil everything that is happening down into easy to understand bite sized nuggets.

It is the perfect starting place if you are just beginning formalize your marketing plans and are s
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Faye Oney
Feb 16, 2016 Faye Oney rated it it was amazing  ·  review of another edition
This book, written by the founders of HubSpot, is a great resource for businesses looking to get found online. The traditional marketing model is winding down as more people find ways to block marketing interruptions and turn instead to the Web to seek out information on products and services. The authors take you step-by-step through the process of getting found online, converting leads into customers, and tracking results. Keep this book on your desk as a reference because there are a ton of t ...more
Amelia Painter
Aug 30, 2011 Amelia Painter rated it really liked it  ·  review of another edition
Recommends it for: Anyone new to social media marketing on the Internet
Good book for the individual that is new to Social Media and Blogging. "Inbound Marketing" covers the essential topics in clear and easy to understand manner that is easy to read. If you already have Facebook and Twitter accounts and you know about Digg and other bookmarking sites, this may not be the book for you. Since the authors clearly know much more in-depth information than what is shared in this first book; I hope they get around to writing a second one for people with more social media ...more
Jason Melo Hall
Nov 28, 2012 Jason Melo Hall rated it it was amazing  ·  review of another edition
This book is great for beginner to mid-level social media professionals. It teaches all of the basics needed. Even though social media is rapidly changing, their principals and follow up steps still hit the mark 95% of the time. It just misses the subjects pinterest and tumblr while talking about delicious, stumble upon and digg (important to know about but not as vital anymore for the level they wrote the book for).

Overall, they give great examples, talk of best case practices and break down fi
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