false 754780 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 754780 1 740898 1 4 1999 Visual Language: Global Communication for the 21st Century total:6|5:4|4:1|3:1| 6 27 15 1 399134 4.50 6 1 34038364 631799 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 5 0 false Sun Sep 28 10:10:50 -0700 2008 Sun Sep 28 10:12:45 -0700 2008 77662789 2374246 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Fri Nov 13 11:24:08 -0800 2009 Fri Nov 13 11:24:19 -0800 2009 75045908 2783008 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Mon Oct 19 13:37:49 -0700 2009 Mon Oct 19 13:37:49 -0700 2009 71218137 2590622 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 5 0 false Mon Sep 14 15:23:17 -0700 2009 Mon Sep 14 15:23:17 -0700 2009 66845584 1266802 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Mon Aug 10 09:49:05 -0700 2009 Mon Aug 10 09:49:05 -0700 2009 66160455 231375 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 5 0 false Tue Aug 04 10:50:08 -0700 2009 Tue Aug 04 10:50:17 -0700 2009 55626190 1952043 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Sun May 10 19:30:25 -0700 2009 Sun May 10 19:30:25 -0700 2009 52471865 592389 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Mon Apr 13 03:05:57 -0700 2009 Mon Apr 13 03:05:57 -0700 2009 50335617 935423 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Tue Mar 24 16:13:55 -0700 2009 Tue Mar 24 16:13:55 -0700 2009 43740298 807492 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 5 0 false Tue Jan 20 15:57:30 -0800 2009 Tue Jan 20 15:57:30 -0800 2009 37261506 445453 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 4 0 false Sun Nov 09 12:24:05 -0800 2008 Sun Nov 09 12:24:05 -0800 2008 33246112 1085118 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Fri Sep 19 07:09:25 -0700 2008 Tue Jan 27 07:10:06 -0800 2009 26410030 694327 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Sat Jul 05 22:01:02 -0700 2008 Sat Jul 05 22:01:02 -0700 2008 20901413 1113349 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 0 0 false Thu Apr 24 12:09:04 -0700 2008 Thu Apr 24 12:09:08 -0700 2008 16251553 934743 754780 189263709X 9781892637093 1 <![CDATA[Visual Language: Global Communication for the 21st Century]]> http://photo.goodreads.com/books/1178067600m/754780.jpg http://photo.goodreads.com/books/1178067600s/754780.jpg http://www.goodreads.com/book/show/754780.Visual_Language_Global_Communication_for_the_21st_Century 4.50 6 McLuhan was right. As our information stream meets a confluence of new media, our language has changed accordingly. Stanford scholar Robert E. Horn lays it all out for us in Visual Language, incorporating visual elements with writing to show and tell simultaneously. Reminiscent of Scott McCloud's Understanding Comics, the book thoroughly explains how we recognize and interpret this new language; rather than teaching us how to read or write, it lays the groundwork for better use of the still-evolving communication tool.

Simple clip art and occasionally confusing text boxes amply demonstrate that this language is unfinished and even uncomfortable for some readers--but the power of combining graphics and words still shines through. Complex issues and wide ranges of opinion can be grasped quickly and particular problems can be highlighted for greater scrutiny. (It's no accident that Horn is best known as a pioneer of hypertext.)

Sections cover the basic units and form, semantics, and pragmatics, exploring all elements of advertising, comics, static multimedia, and other uses of visual language. Anyone who is involved in advertising or uses PowerPoint professionally--or just wants insight into the new directions our language is taking--should read Visual Language carefully for clues to the future of communication. --Rob Lightner

]]> 1999 3 0 false Sat Jan 01 00:00:00 -0800 2000 Sun Feb 24 11:57:42 -0800 2008 Sun Feb 24 11:58:13 -0800 2008 8 http://www.goodreads.com/book_link/follow/8?book_id=754780