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Modern Marketing Management

4.33  ·  Rating Details ·  6 Ratings  ·  0 Reviews
The present book attempts to bridge the gap between the theory of marketing and reality. -Focuses on building a conceptual framework for developing marketing strategies -Highlights the sweeping economic reforms and their impact on the opening up of markets to foreign companies
Paperback, 379 pages
Published January 1st 1999 by Alpha Science International, Ltd
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